Nutracon, SupplyExpo And Expo West Deliver The Entire Health & Nutrition Value Chain

In an industry that?s only as hot as its newest products, the race for product innovation is constant. Manufacturers and brand marketers are well advised to gain a long-sighted view of the evolving health and nutrition industry by thinking of the big picture—from science to store shelf.

They?ll get that opportunity when the supply and manufacturing community events—Nutracon, a high-level education conference, and SupplyExpo, a global-sourcing trade show—are co-located with Natural Products Expo West in March.

Everyone from R&D professionals to retailers can gain insight and perspective on the entire value chain, according to Karen Raterman, vice president of content development for New Hope Natural Media, the show?s organiser.

The combined events begin with Nutracon, running from Wednesday to Friday, March 3?5, in Hall A of the Anaheim Convention Center and just prior to SuppyExpo and Natural Products Expo West, running concurrently March 5?7.

Ingredient buyers and brand marketers can attend both trade shows spanning Halls A to D. The Nutracon conference requires a separate registration and fee.

See It All Here
In response to marketplace needs and attendee feedback, the Nutracon conference will feature a reformulated education programme that will focus on industry growth segments. Each segment will contain a current science presentation, formulation & application information, as well as marketing elements and case studies.

Highlighted growth segments include Functional Confectionary, Weight Loss Strategies for foods and beverages, Weight Loss Strategies in pill form and medical foods, Kids Nutrition, Beverages and Bars, Cosmeceuticals, Organics and Sustainability, and Condition-specific Markets.

Each growth segment will offer from three to six presentations. For example, the Bars and Beverages segment, chaired by product development guru Peter Mattson of Mattson and Co, will include exclusive segment data from Nutrition Business Journal editor Grant Ferrier; a look at who?s doing what in the bars and beverages category; details on the orange juice fortification trend and how the science in the category stands up; and a new product assessment.

Providing an in-depth look at market opportunities from the current consumer obesity crisis, the Weight Loss Strategies segments will feature the latest science on pediatric obesity; new platforms for reaching kids and teens with healthier foods; and ?Designer Fats: Beyond Conventinal Oils,? by Hugh Dawson, formerly of Novartis.

Nutracon also offers highly focused science-centred tracks on the latest trends in new ingredient science and bioactives, such as a two-part presentation on Supplements for Stomach Health and Supplements for Inflammatory Intestinal Disease; the latest in regulatory developments both in North America and the EU; and advances in quality assurance, quality control and efficacy featuring a critical assessment of ORAC.

From education to awards, Nutracon will be a must-attend event for product developers, brand managers and senior executives. ?Whether looking to formulate the next great product or breathe life into an existing brand, this convergence of events will provide the big-picture outlook and the keys for success,? Raterman said.

March 3 ? 5, 2004

NutrAward Now Online
Yet another new feature of Nutracon 2004 is the ability to follow NutrAward nominees on the internet. Nominees for the best new nutraceutical finished product or ingredient technology of 2003 will be considered on the basis of scientific merit, efficacy, safety, innovation, market potential and ability to increase industry credibility.

All nominations must be made prior to January 15, 2004.

Specific criteria and submission materials can be found at and, after the deadline, nominees will be posted, allowing attendees pre-conference familiarisation with award finalists.

Previous NutrAward winners include Taiyo?s SunActive Fe, Quality of Life Labs? AHCC (Active Hexose Correlated Compound) and Sabinsa?s ForsLean.

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