Nutrastar International Inc. (OTCBB: NUIN; "Nutrastar" or the "Company"), a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, announced that it has expanded its distribution, signing new distribution contract for its value-oriented "Ban Ke Chong Cao" health drink and new entry-level "Yang Yang Ba" health drink. Beginning in May 2011, the drinks will be available in twenty-seven convenience stores located in Yancheng City.
Yancheng is located in northern Jiangsu with a population of approximately 8 million. With the distributor in place, Nutrastar beverage products are now available in 4 cities in Jiangsu.
The Yancheng contract is a milestone for the company in that it represents the first step in the national rollout of the Company's value and entry-level beverage products. These products add to the Company's existing portfolio of mid-range and high-end products available through Nutrastar's distribution network. All drink variations are also available in the company's specialty store located in Daqing City, Heilongjiang Province.
Ms. Lianyun Han, CEO and Founder of Nutrastar, commented, "The addition of Yancheng to our distribution network is an important step in our expansion into China's consumer functional drink market. The new channel will further increase our company's brand visibility and we are excited to use it to debut our entry-level and mid-range drink at an affordable price point. We will continue to build our distribution networks within Jiangsu and in other regions of China, and keep the investment community updated when such arrangements are finalized."
About Nutrastar International Inc.
Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Chinese Golden Grass ("Cordyceps Militaris") and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM. The Company believes it is the largest manufacturer of bioengineered Chinese Golden Grass in China, ranked by volume, according to China Market Monitoring Center (CMMC), accounting for approximately 19% market share in China. The Company is headquartered in Harbin, capital of Heilongjiang province, with 321 employees, 21 in R&D, and 140 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at http://www.nutrastarintl.com/.