Wayne, N.J., June 17, 2005 – Nutratech, Inc. – exclusive distributor of Advantra Z®, the patented thermogenic ingredient for weight loss and sports nutrition – has contracted the services of E.S. Miller / Marketing Communications to conduct public relations activities on behalf of this bitter orange-based dietary and fitness supplement ingredient.
Bob Green, president of Nutratech, said the Pawtucket, R.I.-based public relations group will focus on educating the public, manufacturers of dietary supplements, and retailers about the efficacy of thermogenesis and Advantra Z in weight loss and fitness, dispelling misstatements about bitter orange – the citrus fruit from which Advantra Z is derived – that resulted from erroneous statements made by the FDA in 2004, and showcasing the advantages of Advantra Z over generic bitter orange ingredients.
“Bitter orange has been the target of much scrutiny in the press, without just cause,” said Green. “This ingredient has been used safely around the world for thousands of years. Bitter orange – and specifically Advantra Z – has been shown in numerous studies to assist in increasing metabolism (thermogenesis) and weight loss without raising blood pressure or heart rate. Public relations will play a key role in our efforts to build market share for and understanding of the patented advantages of this natural, thermogenic ingredient.”
Building awareness of Advantra Z’s efficacy is key to the educational public relations campaign. As part of its start-up activities, the communications team has generated materials showcasing the value of Advantra Z over generic counterparts and synthetic substitutes, examining and correcting the FDA misstatements about bitter orange, and clarifying the differences between bitter orange and ephedra.
Nutratech, Inc., provides innovative, proprietary and patented nutraceutical ingredients to the dietary supplement, weight management, sports nutrition, beverage and food industries. The company is headquartered in Wayne, N.J. For more information on Nutratech and Advantra Z, visit the company’s web site at www.nutratechinc.com.
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