NutriPure Beverages, Inc. Names Jessica Dykun As Its Senior Research Scientist

SCOTTSDALE, Ariz., Jan 22, 2008 /PRNewswire-FirstCall via COMTEX/ -- NutriPure Beverages, Inc. (Pink Sheets: NUBV) announced today that it has named Jessica Dykun as its Senior Research Scientist. Ms. Dykun's responsibilities will include researching new formulations, overseeing all aspects of Quality Assurance and Quality Control, and supporting all aspects of production setup, equipment control, and the manufacturing and storage of product. She will also be responsible for the coordination of sourcing and formulation and will liaison directly with ingredient manufactures and other key vendors and suppliers.

Ms. Dykun brings with her an innovative food science background, including a notable stint at the H. J. Heinz Company's Innovational Center Analytical Chemical Laboratory, where she determined major nutritional components, ran daily Quality Assurance / Quality Control testing, micro-testing, and reheological profile studies, and assisted in the development and formulation of a fermented tomato beverage. She was also the Senior Research Scientist at XND Technologies, Inc. and was instrumental in the early preparations and analyses of formulations leading to the development of NutriPure's soon-to-be-released Nu20 product line. Ms. Dykun graduated from the University of Pittsburgh with a major in biology and a minor in chemistry. She is also a member of the Phi Eta Sigma Honor Society.

In response to this announcement, Mr. Steve Nickolas, CEO/President of NutriPure Beverages, Inc. commented, "We are very pleased that Ms. Dykun has accepted the position of NutriPure's Senior Research Scientist at NutriPure Beverages, Inc. Her experience at H. J. Heinz provided her with excellent preparation to handle all aspects of Quality Assurance and Quality Control, and her prior work at XND Technologies, Inc. makes her uniquely qualified to carry on the tasks required of her here at NutriPure Beverages, Inc. With Ms. Dykun on board, we know that the scientific and quality assurance aspects of our formulations and productions are in extremely good hands, allowing the rest of our team to focus our attention on other aspects of operations including marketing and distribution."

NutriPure Beverages, Inc. (NUBV.PK) has been working to produce and distribute a line of nutrient-enhanced bottled water products that contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water, and does this using a patented process that is more efficient and less costly than others currently in use. This concept is unique because no other producer adds organic nutrients without also adding masking flavors, colors or sweeteners. NutriPure has redirected its entire efforts to the premium bottled water industry and intends to market a full line of nutrient-enhanced water products to compete with currently available products such as VitaminWater and SmartWater. Initial products are expected to include those enhanced to provide vitamin support for general health, a diet formulation for weight watchers, an immune booster, an energy and fitness drink, and others. The company is also in the final stages of negotiations for the acquisition of assets for a second water company, and a further announcement regarding that transaction is expected very soon.

For more information call (949) 376-4846 or visit (a new website reflecting the company's new name will be released shortly).

Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward- looking statements whether as a result of new information, future events or otherwise.

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