FitStar Labs Inc. (San Francisco), a company building a digital health and fitness platform for health and fitness content, has closed a $1 million financing round led by Google Ventures; a short-list of early investors includes Advancit Capital and Floodgate Fund. The seed round will be used to grow FitStar’s team and support its first product, a video-based iPad app, in the first half of 2013. Founded in 2012, FitStar is led by Mike Maser, a former executive with AOL, Electronic Arts and Digg. “We are passionate about improving the health of millions of people by creating a new technology platform to power health and fitness apps that are engaging, entertaining, and which adapt to each user’s capabilities,” said Maser.
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