NXT Nutritionals Holdings, Inc. ("NXT Nutritionals"), a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, today announced that the Company's SUSTA(TM) Natural Sweetener 50 Packet Boxes has been authorized in The Kroger Co., one of the nation's largest grocery retailers with 2008 sales of $76.0 billion.
Initially, SUSTA will be launched in Kroger's Columbus, Ohio division. NXT Nutritionals anticipates expanding distribution to the more than 2,400 Kroger retail locations in 31 states.
Michael McCarthy, president and CEO of NXT Nutritionals, explained that by establishing SUSTA in Kroger's Midwestern outlets, SUSTA will further expand its current market reach of nearly 1,200 supermarkets in the Northeast.
"Every new store that sells SUSTA is critical to our nationwide campaign to educate consumers about SUSTA's superiority to other sweeteners because it is all-natural, better tasting and healthier. Unlike other sweeteners, SUSTA contains probiotics, prebiotics (fiber), vitamins C, B6 and B12 as well as essential minerals that support the immune system and aid digestion," McCarthy said.
Before launching SUSTA, NXT Nutritionals began marketing its all-natural Healthy Dairy(R) Yogurt Smoothies that are sweetened with SUSTA. Consumer enthusiasm for Healthy Dairy Yogurt Smoothies has demonstrated that SUSTA sweetener has the potential to become a major national seller.
"Distribution in Kroger is only the first of several national chains that we expect to start marketing SUSTA in the coming weeks," McCarthy said.
Headquartered in Cincinnati, Ohio, Kroger serves customers in 2,475 supermarkets and multi-department stores in 31 states. Kroger operates stores under two dozen local banner names including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, QFC and City Market. In addition, Kroger associates serve customers in 764 convenience stores as well as other retail, food processing and wholesale operations. For more information about the company, please visit www.kroger.com.
SUSTA is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.
SUSTA(TM) is being distributed through Bozzuto's Inc., Cheshire, CT; C&S Wholesalers, Keene, NH; Hannaford Bros. Co., Scarborough, ME; United Natural Foods, Inc., Providence, RI; Wakefern Food Corp., Elizabeth, NJ; and White Rose, Inc., Carteret, NJ. NXT Nutritionals' products are also sold in ShopRite, Shaw's Supermarkets, Pathmark, A&P Fresh, Super Fresh, Waldbaum's, Food Emporium, Associated Supermarkets, Foodtown, Kings Super Markets, Pioneer Supermarkets, Met Foodmarkets, Key Food and King Kullen. Consumers can purchase SUSTA on the web at: www.sustastore.com.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.
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