Ocean Spray Brings Health To The Forefront

Ocean Spray ITG has launched a new Cranberry Health Milestones brochure to give food professionals an at-a-glance guide to the wealth of independent research into cranberry health benefits. Designed to provide a comprehensive and accessible reference tool, the new brochure presents the scientific facts behind the dual cranberry promise of antioxidant and bacteria-disabling anti-adhesion benefits.

Most recently flagged as a viable antibiotic replacement in a study unveiled at the recent American Chemical Society’s AGM, September 2006 , the cranberry’s might is only starting to be fully unveiled. With long-established links to preventing infection in the urinary tract, mouth and stomach, the cranberry’s powerful antioxidant property is also emerging as an arm in the fight against heart and lung disease.

Arun Hiranandani, senior manager, worldwide marketing at Ocean Spray ITG explains: “Early scientific findings on the cranberry related to the prevention of urinary tract infection and inspired a host of further research into heart, lung, dental and stomach health. Today, cranberry is emerging as a powerful phytonutrient, linked with wide-reaching health benefits, including cancer prevention, good cardiovascular health and preventing free radical damage in the body.

“Cranberry has more antioxidants per gram than any other common fruit , and its unique tannins, A-type proanthocyanidins, have been found to work in many ways to prevent bacteria such as E. coli adhering to body cells and causing infection. We believe that cranberry’s huge nutraceutical potential is, as yet, largely untapped and we look forward to supporting future research projects in this exciting field.”

Ocean Spray ITG leads the world in researching, developing and supplying new and innovative cranberry based ingredients. ITG specialists provide technical and marketing solutions as well as category and consumer trend information to help manufacturers develop new and successful exciting food, beverage and nutraceutical products.

For a free copy of the new Health Milestones Brochure from Ocean Spray ITG, visit www.oceansprayitg.com

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