Old Orchard Brands launches instant rewards sticker program

Old Orchard Brands launches instant rewards sticker program

Juice company adds coupon to its bottles so consumers can redeem points for free juice, apparel and charitable donations.

The juice aisle of the grocery store will become a treasure trove of rewards as new bottles of Old Orchard Brands juice begin appearing carrying an "instant rewards" sticker redeemable for a number of Old Orchard Brand prizes via its Fan Club site at www.oldorchard.com/club. Each bottle will carry an instant 100 points reward that can be applied towards free product, coupons, apparel and gear. In addition, reward points can be redeemed as a cash donation to the Juvenile Diabetes Research Foundation (JDRF).

Look for specialty-marked bottles beginning December 1.  The program runs through the first half of 2012.  

Old Orchard Brands recently debuted its new Fan Club website which has quickly gained nearly 120,000 fans due to a unique blend of educational information—routine updates on diabetes and general health and wellness—and fun activities, including trivia and arcade-style games that allow users to win points. The Old Orchard Fan Club includes games and activities geared towards kids as well as more challenging arcade games for adults.

"There is a big opportunity for consumer packaged goods companies to engage customers via Facebook and other social networking channels, and that was our goal with the Fan Club," said Kevin Miller, vice president of marketing at Old Orchard. "We want to create a space online where we can interact in our own way and in a manner that connects our families with real tools that support healthy lifestyles. Our Fan Club has allowed us to do just that, and now we're extending that club invite onto our packaging with a compelling instant rewards program."  

Users must register for a Fan Club account at www.oldorchard.com in order to redeem reward points.  There is no cost to register and all gaming and health information is provided in an opt-in only format which allows Fan Club members to personalize the content they receive to include any combination of recipes, health and wellness tips, fitness information, etc.  

"The whole intent of the Fan Club is to engage at a level beyond the juice aisle," said Miller. "We've designed it as a way to engage and reward our loyal consumers with valuable content for every member of the family.  I believe that's why we're seeing such a high level of interest since launching the site."

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States.  Established in 1985, the company is currently the second-largest producer of fruit juice concentrates and fourth-largest manufacturer of bottled juice* in the United States. Old Orchard Brands currently produces more than 50 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. Visit www.oldorchardjuice.com for more information.

*in 64 oz. bottles of ready-to-drink juice


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