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Omega-3 association GOED expands management team

Omega-3 association GOED expands management team
The new leadership team includes Harry Rice, PhD, Vice President of Regulatory and Scientific Affairs, Ellen Schutt, Communications Director, and Mike Roberts, Director of Membership Development and Engagement.

GOED has recently grown its membership to include 129 members, a 51% increase in the last year, and as a result, it has expanded its management team to better serve its diverse member base, and strengthen GOED's mission to promote the growth of EPA and DHA omega-3's. Come meet the newly expanded management team at SupplySide West for coffee and questions on Wednesday, October 12 from 1 p.m. to 3 p.m. at booth # 12115. 

"We are excited and pleased to invite the industry to visit us at SupplySide West, and to answer any questions about our management team, membership opportunities, and ongoing issues like RDI's in North America and upper intake limits in Europe," said Adam Ismail, GOED Executive Director. 

Our newly expanded team said Ismail, includes Harry Rice, PhD, Vice President of Regulatory and Scientific Affairs, Ellen Schutt, Communications Director, and Mike Roberts, Director of Membership Development and Engagement.

Harry B. Rice has worked in the ingredient, dietary supplement, functional food and consumer packaged goods industries for over 10 years. Among his responsibilities for GOED are monitoring and reporting on regulatory concerns, spearheading efforts on complex issues, and providing scientific analysis of the growing body of scientific literature. In addition, he manages scientific and regulatory committees. Prior to joining GOED, Harry spent over six years at Cargill, Inc. involved in the development and execution of global regulatory and scientific strategies for a wide range of functional ingredients. 

Ellen Schutt brings nearly 15 years experience in the natural products industry to GOED. She created Nutraceuticals World, a leading industry magazine, and is an expert on the natural products supply chain, manufacturing, channels, markets, ingredients and issues. Since 2006, she operated Schutt Solutions, a consulting business, and was a partner in LaunchNatural, which helped launch high growth natural product companies in the United States.

Mike Roberts is a natural products industry veteran and has built a network with virtually all key executives and companies in the dietary supplements and functional food space. Before joining GOED, Roberts was the publisher of Functional Ingredients magazine for New Hope Natural Media, a division of Penton Media. He was also the Supply Portfolio Sales Director for New Hope’s industry leading trade show SupplyExpo, its educational Nutracon Conference and the online news portal Most recently, Mike provided business development consulting to

About GOED
GOED is a proactive and accountable association of the world’s finest processors, refiners, manufacturers, distributors, marketers, retailers and supporters of products containing Eicosapentaenoic Acid (EPA) and Docosahexaenoic Acid (DHA) omega-3 fatty acids. The organization's objectives are to promote and protect the category, educate consumers about the health benefits of EPA/DHA, and work with government groups, the healthcare community and the industry, while setting high standards for its business sector. GOED and its members are committed to personal integrity, ethical corporate behavior, public safety and quality assurance. For more information, visit

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