Optimum Nutrition, Inc. Launches ADENERGY(TM)

Aurora, IL (March 1, 2004) – Optimum Nutrition, Inc. announces the launch of ADENERGY™, the first sports supplement with PEAK ATP™ – a patent-protected form of adenosine triphosphate (ATP) – and a precise combination of ingredients specifically formulated to improve strength and energy levels and support weight control.

ADENERGY™ is the only product currently available that promotes increases in adenosine triphosphate,” says Dr. Eliezer Rapaport, arguably the world’s leading authority on ATP. “ATP enhances blood flow to active, exercising muscle, thus significantly increasing the supply of oxygen and nutrients as well as the removal of waste products from the recovering muscle.”

“This is significant because muscles need oxygen to effectively burn fuels (carbohydrates and fats) and because faster clearance of metabolic waste materials from muscle tissues helps to delay the onset of soreness and fatigue,” adds nutritionist and ISSA certified personal trainer Ryan Briggs.

According to company sources, ADENERGY™ uses proprietary regio-selective delivery technology, which protects PEAK ATP™ from potentially damaging substances in the upper-digestive tract and encourages maximal absorption. Once absorbed and in the body, ADENERGY™ appears to increase regional cerebral blood flow, which improves mood and mental energy levels. ADENERGY™ may also augment athletic performance by delaying the onset of exercise-induced pain and fatigue. Additionally, the ADENERGY™ formula is based on a pending U.S. patent for the use of ATP and its parent molecule, adenosine, with caffeine, for promoting weight loss by increasing thermogenesis (calorie-burning). Catechin-polyphenol-rich green, black, and white teas are also included in ADENERGY™ for their apparent ability to enhance metabolism. Approximately 130 million, or 64.5% of Americans are considered overweight, according to the U.S. Department of Health & Human Services’ National Institutes of Health.

ADENERGY™ will begin to appear in health food stores, General Nutrition Centers, and health clubs across the country in early March 2004. Optimum Nutrition, Inc. is the only company licensed to manufacture and distribute products that contain PEAK ATP™ for enhanced performance, energy, and weight loss.

About Optimum Nutrition, Inc.
Founded in 1987, Optimum Nutrition (ON) has become a leading manufacturer and marketer of premium nutritional supplements around the world (www.optimumnutrition.com). ON owns and operates six state-of-the-art manufacturing facilities and strategically located distribution centers across the United States. ON’s major brands include 100% Whey Protein, Pro Complex™ APS, and the Complete Protein Diet® family of products.

About Dr. Rapaport
Dr. Eliezer Rapaport earned his Ph.D. in organic chemistry from Johns Hopkins University in 1971. Since that time, he has served on the faculties of Harvard Medical School at Massachusetts General Hospital, the Boston University School of Medicine, and the Worcester Foundation for Experimental Biology. He was the first to make the revolutionary discovery that the administration of Adenosine 5’-Triphosphate (ATP) results in the immediate expansion of extracellular levels of ATP. His research on ATP is described in 56 published, original, peer-reviewed articles, and in eight issued U.S. patents.

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