OrderDog(TM) Wins Silver Growth and Product Merit Awards

Supply Chain Expert Garners Two NBJ Awards for Company Growth and iPALTM Scanner

LEWISVILLE, TX, February 23, 2004 — OrderDogTM, Inc., a technology-based company that provides neutral and secure third party business-to-business services to increase supply chain efficiencies in the natural products industry, was awarded Nutrition Business Journal’s (NBJ) silver growth in small companies award, as well as the product merit award for their iPALTM scanner. The awards will be presented to attending recipients in an official ceremony at the NBJ Newport Summit at the Ritz Carlton in Dana Point, Calif., July 20-22, 2005.

NBJ presented OrderDog with the silver growth in small companies award based on OrderDog’s 1,000 percent increase in annual order amount and volume since 2002. During 2004 OrderDog averaged 14,000 orders a month and an approximate monthly retail value of $20 million. The product merit award for OrderDog’s inventory tool, the iPAL scanner, recognizes the company as an innovator of a product and system that have reduced retailers’ ordering time by up to 70 percent.

“As an ever-evolving organization, we appreciate the recognition we have received for our company’s growth and our iPAL scanner,” states Richard MacKillop, CEO and co-founder of OrderDog, Inc. “We are confident that OrderDog will continue to meet and exceed retailers’ and suppliers’ needs, and continue developing technologically-advanced products to further simplify the natural products supply chain.”

Nutrition Business Journal, www.nutritionbusiness.com, is a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries. The monthly, executive journal addresses how the nutrition industry impacts the larger food, pharmaceutical and health care industries. It also discusses business activities, market size/growth, trends and opportunities in the nutrition industry.

OrderDog, Inc., www.orderdog.com, is a web-based system that enables manufacturers and retailers to connect online 24 hours a day to order and sell goods. Servicing over 1,400 retailers and 250 suppliers across the United States, Puerto Rico and the Caribbean, OrderDog has proven to be the industry’s foremost expert on supply chain solutions.

For further information about OrderDog or the iPAL scanner, please contact Amanda Holty at 801-538-0777, ext. 106 or [email protected].

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