P&G Licensing Green Tea Product Applications and Processing Expertise
CINCINNATI, Jan. 29, 2002 - The Procter & Gamble Company (P&G) today announced that Wuxi Green Power Bio-Products (Green Power) will be the exclusive Chinese licensee for P&G's solvent-free green tea processing technology, which produces less bitter extracts with lighter color, better clarity and high concentrations of the anti-oxidant polyphenol. Green Power has appointed Amax Nutritional, Inc., of City of Industry, California, as its exclusive distributor for the North American market. Under this agreement, Green Power will use P&G's proprietary green tea processing technology to manufacture green tea extract for use by P&G and for sales to prepared food, beverage and nutritional product manufacturers in North America, Asia and Europe. Because P&G's process is solvent-free and yields an extract that is far less bitter than currently available extracts, beverage makers can use less sweetening agents and deliver great tasting and lower calorie all-natural beverage formulations.
"Green Power is an excellent company to commercialize our green tea processing technology," said Dr. Kenneth T. Smith, director of P&G's food and beverage technology development and the head of P&G's Nutrition Science Institute. "Since 1992, Green Power has pioneered advanced green tea processing in China, and they have an excellent reputation for high quality and excellent service."
"P&G's green tea processing technology will allow us to produce a better, more marketable product," said Mr. Feng Gu, general manager of Green Power. "We believe this will greatly expand our sales to the beverage market and beyond, particularly where consumers want green tea's benefits but don't like the bitter taste. We are installing new equipment now, and plan to use the process in commercial production beginning Spring 2002. The plant will continue to operate in strict compliance with GMP standards."
Kent Szeto, President of Amax Nutritional, Inc., stated that the distributorship of the improved green tea product opens new prospects for his company and its partners. "We are really excited about expanding the market for green tea to the entire range of food and beverage, nutriceutical, and pharmaceutical products. We are adding more manpower, space and equipment to handle the storage and shipping of the new product."
Polyphenols from green tea are well-recognized for their anti-oxidant benefits, increasing their usage in beverage and other products, including the burgeoning Asian beverage category of "Beauty Waters."
P&G's Green Tea Portfolio
In addition to its green tea processing expertise, P&G plans to broadly license a significant portfolio of green tea product applications, including dietary supplements, chewing gums, candies, and personal care products.
P&G's Nutrition Science Institute is a leading innovator in life-enhancing nutrition for consumers around the world. P&G has previously licensed its proprietary Calcium Citrate Malate (CCM) technology to beverage and food product manufacturers, enabling them to market very successful value-added products. "We believe our Green Tea technology portfolio shows as much promise for potential licensees and P&G as CCM, and will become used in mainstream products globally, " said Norma McDonald, associate director for P&G's food and beverage licensing. "P&G obviously didn't invent green tea or the beneficial compounds it contains. We invented an economical way to make green tea taste and look great in a wide variety of products, while preserving its benefits. "
P&G markets more than 250 brands including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Olay, Crest, Vicks and Actonel. P&G employs nearly 106,000 people in more than 80 countries worldwide. The company is unlocking additional value from the 27,000 active patents it holds by licensing, selling and in some cases donating technologies to outside parties.
About Green Power
Wuxi Green Power Bio-product Co., Ltd. has become the largest green tea extract manufacturer in China, marketing more than thirty kinds of tea extracts including green tea extract, black tea extract, tea concentrate, tea powder, tea polysaccharides, and tea theanine.
Amax is a leading supplier of natural ingredients and products throughout North America from its strategic location in southern California. Amax has a full line of botanical extracts and specialty supplements for the health foods and dietary supplement industries.