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Penton’s New Hope Natural Media Acquires NPIcenter

Online Resource Strengthens Portfolio Serving Natural Products Supply Channel

BOULDER, CO – September 29, 2006 – Penton Media, Inc. (OTCBB: PTON) announces the acquisition of NPIcenter, the leading, global, online information resource for professionals in the nutraceutical, nutritional, dietary supplement, cosmetic, and food industries. NPIcenter joins Penton’s New Hope Natural Media, the leading media and integrated marketing solutions provider to the worldwide natural products industry.

“The NPIcenter online platform is a perfect addition to our portfolio of print and event media that target the nutraceuticals and supply/ingredients channel of the natural products industry,” said Fredrik Linder, president of New Hope. “The combination of NPIcenter and New Hope’s Functional Foods & Nutraceuticals magazine, the Nutracon events, and Supply Expo is golden. We’re confident we’ll unleash some powerful synergies to benefit our customers across the market segments we mutually serve.”

NPIcenter principals Len Monheit and Jason Butterfield and sales manager Liz Smith join New Hope and will continue to operate from their existing facilities. “It’s our great pleasure to have Len, Jason, and Liz join our team,” said Linder. “They bring sterling reputations and expansive knowledge of the global nutrition market to New Hope and add proven eMedia and community-building skills”

NPIcenter’s flagship product is, which draws more than 400,000 visits from natural supply executives per month. The site provides comprehensive news organized by distinct market segments and professional functions; a major database of products, services, and vendors; executive interviews and editorial content contributed by industry journalists, experts, and professionals; and community-building services such as discussion forums and a career center.
NPIcenter also produces opt-in electronic newsletters, including NPI Daily and NPIWatch, a weekly.
“We’re very excited about joining New Hope and the opportunities that this combination presents for us to reach a broader audience, leverage our interactive media ideas, and add to the New Hope product mix,” said Monheit. “We’re committed to adding additional value to our viewer community and to our supporters in general, and this opportunity gives us the chance to do exactly that.”

Darrell Denny, executive VP of Penton said, “New Hope Natural Media continues to grow as we launch products in new geographies and emerging market segments and also build out our portfolio to include products in every delivery channel. NPIcenter is a terrific boon to our online media offering, and we see strong growth opportunities in working with Len Monheit and his team.”

“We believe that helping to build community in the markets we serve is a critical competitive differentiator as we build Penton Media for the future,” said David Nussbaum, Penton CEO.

“NPIcenter’s online media are an excellent example of community builders. Len and his staff have generated a loyal following of users and been extremely effective at helping to connect the suppliers, manufacturers, merchandisers, and retail buyers across important, related segments in the natural products sector. We’re pleased to add this successful online franchise to our company.”

# # #


Fred Linder

President, New Hope Natural Media

Penton Media, Inc.

Phone: (303) 998-9158

Len Monheit

President, NPIcenter

Phone: (905) 363-0437

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