Peter B. Wilson, Jr. new president and CEO of Balance Bar

Peter B. Wilson, Jr. new president and CEO of Balance Bar

Wilson has been named president and CEO of the nutrition/energy bar company.

Peter B. Wilson's appointment was announced today by Hendrik J. Hartong III, chairman of Balance Bar and senior managing partner of Brynwood Partners, the private equity group which acquired Balance Bar in 2009.

"Peter has demonstrated that he has the skills, vision and passion to lead his management team to significantly grow Balance Bar while adhering to the essential nutritional standards the company was founded upon," said Hartong.

As former COO of DeMets Candy Company, another Brynwood Partners company, Wilson greatly improved the company's operations, customer relations and manufacturing output of its popular treats: Turtles, Flipz, Treasures and TrueNorth.

"Balance Bar has tremendous name recognition as an early innovator in the nutritional energy bar category," said Wilson. "The success of the brand will continue to come from delivering convenient, great-tasting and balanced nutrition.

"People want to better understand the results they get from what they eat, and we want to help them make the right nutritional choices. Our core consumers recognize that nutritional excesses - of any kind - are not keys to better health. Balance Bar is one way to restore nutritional stability in their fast-paced lives."

Prior to his association with Brynwood Partners, Wilson held various marketing, operations and general management roles with International Paper, Quebecor World and Scott Paper.

About Balance Bar

Founded in 1992, Balance Bar, one of America's original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars come in six unique product lines (Original, Gold, BARE, Café, nimble and CarbWell) and are available in 22 flavors with all based on a 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visit Follow Balance Bar for tips and nutritional information on Facebook ( and Twitter (

About Brynwood Partners

Brynwood Partners, founded in 1984, is a private equity fund which makes control investments in lower middle market companies targeting the consumer products, light industrial manufacturing, specialty retailing and business services sectors. The principals of Brynwood Partners have made investments in 22 portfolio companies and have successfully partnered with management to grow businesses through the financial and operating support that Brynwood Partners uniquely provides. For more information, visit


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