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Peter Wennström to reveal the "Four Factors of Success" at Engredea

Peter Wennström to reveal the "Four Factors of Success" at Engredea
Healthy marketing expert and pioneer of the functional foods category, Peter Wennström, will be bring his MasterClass to the U.S. at the Engredea trade show this March.

Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains’ most comprehensive trade show focusing on innovation, compelling strategic, innovative and scientific information this March 7-11, 2012 at the Anaheim Convention Center.

The Healthy Marketing Team will be kept busy in Anaheim with the FourFactors® MasterClass at the Engredea Tradeshow, a presentation on Healthy Ageing Solutions Today and Tomorrow at Nutracon and conducting a Business Workshop on Translating Science into Messaging at the trade event! Peter’s recognised global expertise in Functional Food and Ingredient Marketing has also seen him invited to participate as a judge for the NutrAwards.

Jennifer Hargreaves, Marketing and Development Manager for HMT will also be attending the event with Peter and both are available for meetings. Please contact directly for availability.

FourFactors® MasterClass
7 March, 2012. 9:00am – 5:00pm
Pre-Show Education Program: Engredea Tradeshow
Hilton Anaheim Hotel
Cost: $595 US

Register HERE

Peter Wennstrom will share a checklist of FourFactor® of success, an easy toolkit to direct successful brand innovation. Leading companies including Coca Cola, Unilever, Danone and Nestle have participated in this training which is fast becoming a global industry standard. The FourFactor® Master Class is a unique opportunity to learn the difference between success and failure for innovating healthy brands in one day, using real market case studies. The event is part of a global program, enabling brands to:

• Health-check products
• Understand the factors behind success & failure
• Calculate success of new product development
• Decode consumer motivations
• Direct your innovation to the right positioning in the market

The Engredea MasterClass event is part of a global program, recently delivered in Beijing, Moscow, London, Geneva and Singapore.

Registration to the MasterClass can be done through the Engredea Website or by emailing Jennifer Hargreaves directly.

Understanding the Psychology of Ageing – a Condition and an Attitude
Healthy Ageing Track: Nutracon Conference
8 March, 2012. 4:00pm – 4:45pm
Hilton Anaheim Hotel

Healthy ageing solutions today and tomorrow – how to position your brand successfully with the FourFactors. Peter’s presentation will consider:
• Not one size fits all
• Who are your healthy ageing consumer stakeholders – what are their attitudes to ageing?
• What is the cultural context – your society’s attitude to ageing?

Translating Science into Messaging; How to communicate health benefits to your target consumer
Engredea Education Track
10 March, 2012. 2:00pm – 2:45pm
Engredea theater, Booth 110

This session will look at:
• Does your consumer really care about the ingredient, science or health claims?
• Consumer segmentation and what motivates your target consumer?
• How to communicate Health Benefits.
• Rules for success!


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