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Plans for Second Annual HerbDay Set

(October 11, 2007) — The second annual HerbDay will be officially celebrated this Saturday, Oct. 13, with events that will celebrate herbs and herbalism at sites across the United States. Retailers, large and small, will participate as HerbDay hosts, either on HerbDay itself (Saturday, October 13) or on the days just before and after. Many Aveda Salons and Spas, as well as the Aveda corporate headquarters, will offer educational lectures and other specials. Natural foods stores and co-ops have planned speakers and activities for children, as have a number of herb schools and colleges. A list of events and their locations are at the event’s website: The website also offers several educational documents about herbal products.

Some activities were already held before the “official” HerbDay, while others will occur afterwards, all week long, and even throughout the month. Retail stores, botanical gardens, herb farms and parks enjoy broad latitude in making their own plans for lectures and workshops by well-known herbalists; herb walks; in-store cooking demonstrations featuring herbs and spices; seasonal herbal handcrafts; in-store herbal beauty product demonstrations; presentations by herb company representatives; activities with herbal themes for children; and more!

The Herb Society of America’s many local chapters will hold events in their communities as well as at the U.S. Arboretum, in Washington, DC. A two-day event at the U.S. Botanic Garden next to the capitol building in Washington, DC, on Oct. 12 and 13, will feature more than 40 talks and lectures, and a variety of activities for children and adults (see event details:

Consumer magazine Taste for Life has published a special edition that includes a pullout section with carefully researched articles by respected herbalists. Corporate sponsors include Vitamin World, which is promoting the day at its 480 stores and through its publications. The GNC chain is planning a variety of store-based activities and special HerbDay offers.

HerbDay is an annual public educational event celebrating the importance of herbs and herbalism through harmonized, independently planned activities that will occur on October 13, 2007, and/or during the days leading up to and following that date. Future official HerbDays are set to fall on the second Saturday of October.

Five national nonprofit organizations— American Botanical Council (ABC); American Herbalists Guild (AHG); American Herbal Pharmacopoeia (AHP); American Herbal Products Association (AHPA); and United Plant Savers (UpS) — are working together as the HerbDay Coalition to coordinate the website and educational materials.

Several other nonprofit organizations partnered with the HerbDay Coalition to ensure the ongoing success of this celebration: Bastyr University, The Herb Society of America, The International Herb Association, The Natural Products Association, Tai Sophia Institute, and The United States Botanic Garden.

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