Power Brands, a company that helps individuals and companies develop signature beverage lines, believe that the Asia Pacific region is the new, emerging frontline for the growing functional beverage market. However, many beverage entrepreneurs don’t have access to fully fledged development companies to make them fully realize their innovations. Also, while there are a number of successful beverage lines in Asia Pacific, they simply don’t have the access, or an understanding, of the dynamic US beverage market.
With Hong Kong offices opening this week, the successful US operations aim to connect with regional beverage innovators and assist them in bringing their product into reality. With over 400 beverages developed, a host of beverage awards and a client list that includes celebrities and beverage industry veterans, its good news for emerging beverage brands in the region.
“An innovative attribute, good design, great taste and excellent product placement are the keys to success”, says US CEO Darin Ezra, “when you have ‘beverage hits’ in the USA market, you learn what crucial attributes need to go into a beverage to grab the attention of the consumer. Ezra should know, his beverage hits have included the 2010 functional drink of the year, Neuro, the first “female targeted” product on the market, Go Girl, while his beverage clients include pop sensation Lady GaGa, talk-show host Montel Williams, and NFL star Bill Romonowski. Additionally, Power Brands has provided beverage consultation services for WalMart, Starwoods Hotels, Lifeway Foods, and Evolution Fresh.
Marc Miller from the Power Brands Hong Kong office says, “If you have a strong beverage concept, or want your own designer beverage, or your beverage product is emerging and you want placement in the US market, then you now have a partner in the region to make that happen.”
With exclusive and extensive contacts throughout the beverage industry, Power Brands is able to introduce rising beverage labels to hundreds of beverage manufacturers, distributors and retailers. Power Brands manages over 100 million beverage units per annual and have distribution partners throughout the US, UK, EU and South Africa.
About Power Brand: Power Brands is a leading Beverage consulting company providing a fully integrated beverage development service. From product conception to full scale deployment, Power Brands provides beverage design, packaging, strategic marketing, sales and distribution solutions for the beverage industry.