BERKELEY, Calif., Jun 1, 2004 -- PowerBar Inc. today announced that it has signed an endorsement contract with Michael Phelps and has renewed its sponsorship agreement with Lenny Krayzelburg, two top U.S. swimmers currently training for the 2004 Olympic Games. The contracts name PowerBar as the exclusive energy bar sponsor to Phelps, the 18-year old, 11-time world record holder and Krayzelburg, triple Olympic gold medalist.
A 2000 Olympian, Phelps was the youngest male to compete in the Olympic Games since 1932, finishing fifth in the 200m butterfly at age 15. Since then, he became the youngest man ever to break a world record at 15 years, nine months in the 200m butterfly (2001 Spring Nationals), the first swimmer to set five world records at one meet (2003 FINA World Championships), and the first man in history to win titles in three different strokes at one national championship (2003). Phelps is the current world-record holder in the 200m butterfly and 200m and 400m individual medleys, and aspires to win his first Olympic Gold Medal at the 2004 Olympic Games in Athens.
"Over the years, we've had more than 200 U.S. Olympic hopefuls use PowerBar products in training and competition," said PowerBar Marketing Manager Stephanie Brendel. "Elite athletes like Michael and Lenny require an incredible amount of energy for optimal performance, and we're proud to provide the nutritional tools they need to help them reach their Olympic goals."
A PowerBar sponsored-athlete for more than four years, Krayzelburg dominated the swimming events at the 2000 Olympic Games taking home gold medals in the 100m and 200m backstroke and 400m medley relay. PowerBar proudly renewed its official partnership with the swimming hero earlier this month. In addition to being a triple gold medalist, Krayzelburg also is the current world record holder in the 100m backstroke.
Both Phelps and Krayzelburg are currently training to compete for top spots on the U.S. Olympic Team in swimming at the July 7-14 U.S. Olympic Team Trials in Long Beach, California.
"Considering the intense workouts that swimmers do daily and sometimes twice a day, recovery is a critical part of an athlete's training regimen and there are important nutritional strategies to enhance recovery," said PowerBar Nutritionist Eric Zaltas. "PowerBar Performance energy bars are an easily- digestible, fast-acting food that fuels workouts and helps jump-start the recovery process with the right balance of easily-digestible carbs and protein. Consumed within 30-60 minutes after exercise, the nutrients found in PowerBar Performance stimulate both muscle glycogen recovery and muscle protein repair to help prepare muscles for the next workout."
PowerBar is the Official Nutritional Energy Bar Supplier of the 2004 U.S. Olympic Team. PowerBar products are incorporated into nutrition programs at U.S. Olympic Training Centers and will be distributed to U.S. Olympians at the Olympic Village and the American College of Greece in Athens, Greece.
PowerBar Inc. is the creator and leader of the energy bar market. PowerBar proudly fuels world-class athletes including Lance Armstrong, sponsors premier events such as the Boston Marathon and is the Official Nutritional Energy Bar Supplier to the U.S. Olympic Team. Headquartered in Berkeley, Calif., the company's product line includes PowerBar(R) Performance energy bars, PowerBar Harvest(R) energy bars, PowerBar(R) ProteinPlus(TM) protein bars, PowerBar(R) Pria(R) nutritional snack bars, PowerBar(R) Energy Bites(TM), PowerBar(R) PowerGel(R) energy gels and PowerBar(R) ProteinPlus(TM) Carb Select(TM) and PowerBar(R) Pria(R) Carb Select(TM) bars. For more information visit powerbar.com .