Purity Life Appoints Matthew James VP Sales & Marketing for North America

Purity Life Health Products is pleased to announce that effective January 9, 2003 Matthew James has been appointed Vice President of Sales and Marketing for Purity Life Health Products, and will be responsible for Sales and Marketing throughout North America. Matthew James will hold the dual titles of VP Sales & Marketing Purity Life Health Products, and VP Sales & Marketing EPI/Moducare, Purity Life's sister company.

Matthew brings a wealth of knowledge to this newly created position. He has over nine years experience in the natural products industry, in various senior sales and marketing roles, with Boehringer Ingelheim and PanGeo Health Brands.

"In the short time that Matthew has been with us he has had a significant impact on our business. His experience, professionalism and credibility within the natural products industry are a real asset, and in this new position he will help raise the bar at Purity and bring us to the next level," said David Chapman, President of Purity Life Health Products.

Purity Life Health Products Ltd is Canada's largest independent natural health products provider. Established in 1984, Purity’s mission statement is "to empower people to create well being in their lives". To this end, Purity Life imports and distributes over 6,000 items of the finest quality products from around the world, including supplements, body care products and select food items. Purity Life is proud to sell such unique brands as Moducare, Nature's Harmony, Lakota, Atkins, Kiss My Face, Avalon, Jason, Treemenda, Welda, and Twinlab, to name a few.

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For more information, please contact:
800-265-2615 or www.puritylife.com

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