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Q.bel appoints new broker

Q.bel appoints new broker
Q.bel Foods announces Hanson Faso Sales & Marketing will be its exclusive broker for the Midwest, Northeast and Mid-Atlantic regions.

Q.bel Foods LLC is pleased to announce that it has appointed Hanson Faso Sales & Marketing of Lombard, Illinois as its exclusive broker for the Midwest, Northeast and Mid-Atlantic regions, effective immediately.

“We have been extremely impressed with the Hanson Faso team,” said Q.bel founder Bahram Shirazi. “We are confident that they will be able to help us grow our business.” Hanson Faso will cover Q.bel’s non-natural sales in the mid-west, northeast and mid-Atlantic territories.

Q.bel just recently launched Q Thins, whole grain wafers with Belgian chocolate. “Q Thins, which are Non-GMO Project verified, have been received very warmly in the natural products arena. Sales have been very strong from the get-go,” enthused Shirazi. “We’re excited to work with Hanson Faso on expanding our distribution reach for Q Thins as well as our other delicious chocolate wafers, and we know they’ll help us provide the kind of service that will enhance the value of our current distribution network as well.”

Q Thins are light and crispy whole grain wafers with double dark Belgian chocolate. They can be found in the cookie aisle at natural foods retailers nationwide, usually selling for $3.29 - $3.49.

The Q.bel product line was launched in January 2009, with an initial national rollout by Whole Foods Markets. Since that time, the product has been selected by many leading retailers in the health and natural foods industry. In less than two years, Q.bel sold over two million candy bars, attaining the number one rank in the “All-Natural Chocolate Wafer” category.

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