~Kesko Launch Creates New Opportunities in European Functional Food Market~
Vancouver, British Columbia -- Forbes Medi-Tech Inc. (TSX:FMI and NASDAQ:FMTI) announces Kesko Food Ltd (Kesko) of Finland has launched a cholesterol-lowering Rye Bread with Forbes Medi-Tech's ingredient, Reducol(tm). The product launch further demonstrates Forbes' ability to move quickly into new product markets and allows the Company to target other producers and retailers in Europe selling Rye Bread. The Rye Bread will be marketed under the 'Pirkka' premium private label brand name.
"The launch of Rye Bread with Reducol(tm) through one of Finland's largest food retailers is a big step in product development, extending the Reducol(tm) brand, and opening doors into new opportunities in the European Functional Food market," said Jeff Motley, Vice President, Marketing & Sales of Forbes Medi-Tech Inc. "The unique value proposition of clinical substantiation, a great tasting product and the growing brand recognition for Reducol(tm) have helped create a compelling product introduction for the Pirkka premium private label brand." Linkosuo Ltd. is manufacturing the bread for Kesko.
In order to continue to build awareness for Reducol(tm) and contact retailers and producers in Europe, Forbes will be attending Private Label Manufacturers Association's (PLMA) annual "World of Private Label" International Trade Show in Amsterdam on May 22, 2007. PLMA's
2007 show will present more than 3,000 exhibit stands including more than 30 national and regional pavilions attracting thousands of buyers, representing the world's supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters.
About Kesko Group
Kesko Group (Kesko) is the leading provider of services in the Finnish trading sector and is also expanding its operations in the Nordic countries, the Baltic countries and Russia. The food trade is the largest of Kesko's divisions, accounting for a significant portion of Kesko's ?8.7 Billion in sales. Kesko Food Ltd, operates in the grocery market offering diverse services to consumers and business customers.
The key businesses of Kesko Food are the K-food store chain operations and Kespro Ltd's catering sales to HoReCa (Hotel, Restaurant, Café) customers. For further information on Kesko, visit the website at www.kesko.com
About Forbes Medi-Tech
Forbes Medi-Tech Inc. is a life sciences company dedicated to the research, development and commercialization of innovative products for the prevention and treatment of life-threatening disease. Our strategy and vision is to develop and market a portfolio of products for the benefit of all consumers, from the healthy person desiring consumer lifestyle products that can help reduce the risk of future disease, to medical patients needing therapeutic prescription products for the treatment of an established ailment. Additional information on Forbes Medi-Tech can be found at www.forbesmedi.com
NASDAQ and the Toronto Stock Exchange have not reviewed and do not accept responsibility for the adequacy or accuracy of the content of this News Release. Forbes Medi-Tech ("Forbes" or the "Company") has relied solely on Kesko Group for the information about Kesko Group provided in this News Release and the Company disclaims any liability with respect to such information. Forbes disclaims responsibility for information contained in any linked or referenced website, and such links and references do not constitute an endorsement by Forbes of those or any other website. This News Release contains forward-looking statements and information regarding Reducol(tm), products containing Reducol(tm), and the Company's strategy and vision, which statements can be identified by the use of forward-looking terminology such as "to target", "opening doors into new opportunities", "will", "strategy", "vision", "to develop" or comparable terminology referring to future events or results. The Company's actual results could differ materially from those anticipated in these forward-looking statements and information as a result of numerous factors, including the Company's reliance on Kesko for performance; uncertainty regarding market acceptance and demand for Kesko's rye bread and for other products containing Reducol(tm); product development risks; uncertainty whether other producers and retailers in Europe will incorporate Reducol(tm) into any of their products; intellectual property risks; manufacturing risks and the Company's dependency on Phyto-Source LP, its manufacturer of Reducol(tm); product liability and insurance risks; the effect of competition; the need for regulatory approvals, which are uncertain; changes in business strategy or plans; and the Company's need for future funding; any of which could cause actual results to vary materially from current results or the Company's anticipated future results. See the Company's reports filed with the Canadian and U.S. securities regulatory authorities from time to time for cautionary statements identifying important factors with respect to such forward-looking statements and information, including certain risks and uncertainties, that could cause actual results to differ materially from results referred to in forward-looking statements and information.
The Company assumes no obligation to update the information contained in this News Release.