June 16, 2002 – An e-commerce solution that adds true value for our customers is the goal of nutraaccess.com according to Andy Case, Director, E-Solutions, at Roche Vitamins Inc. (RVI). The site, which was just launched, provides a complete e-commerce solution for customers of Roche Vitamins Inc. and Roche Vitamins Canada Inc.
Customers can easily place orders from a custom catalog of products, track orders and review order history. Additionally, critical documents, such as MSDS, product data sheets and Certificates of Analysis can be downloaded directly from the site. Customers can also request quotations on the full Roche product line. In order to ensure a seamless flow of order information to and from the customers, the system is fully integrated into the RVI SAP R/3 Enterprise Resource Planning System.
“This site and the special features it offers are just one example of how we are looking at our customers’ needs and designing our marketing, production and research efforts to stay one step ahead,” says RVI President Chris Goppelsroeder. “It’s how we became the industry leader and one of the ways we’ll continue to hold that position.”
Four complementary business focused content websites will support the e-commerce site. These sites will have comprehensive content specific to the industry it represents, including nutrition science as well as product-specific information. The animal nutrition site, roche.nutrafacts.com, is operational now. Sites for the Food, Dietary Supplements and Cosmetics Industries will be on-line my mid-year.
Attendees to the IFT Show, to be held in Anaheim, California in June 2002, can learn more about www.nutraaccess.com by visiting the Roche IFT exhibit. For additional information, please contact Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone 1-800-526-0189, ext. 8185. Fax 973-257-8675. E-mail: firstname.lastname@example.org.