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Schiff hires ex-Coca-Cola exec as chief commercial officer

Schiff hires ex-Coca-Cola exec as chief commercial officer
Before Coke, Baruch spent 14 years at The Clorox Company in a number of leadership roles.

Schiff Nutrition International Inc. Appointed Richard F. Baruch Jr., 44, to the new position of senior vice president – chief commercial officer.

“Rich brings an extensive background in sales, marketing and general management, and we welcome him to the team,” stated Tarang Amin, president and chief executive officer of Schiff Nutrition. “With over 20 years of experience expanding brands and delivering results at leading companies such as Coca‐Cola, Clorox, and Procter & Gamble, we believe Rich will help broaden our commercial opportunities.”

Baruch stated: “I am excited to join Schiff and I believe my skill set complements Schiff’s strong leadership team. Together, we can drive further growth, particularly in our efforts to expand the channel and geographic footprint of the company.”

Baruch most recently served as Vice President – Category Advisory Services at Coca‐Cola where he led an initiative to build a new organization and bring a new set of capabilities to Coca‐Cola’s North American business. Prior to that, Baruch was President and Chief Operating Officer of Cotn’Wash Inc., where he led the national launch of DroppsR laundry detergent and grew overall top‐line revenue by over 300 percent over two years. Previously, Baruch spent 14 years at The Clorox Company in a number of leadership roles, with the most recent being Vice President and General Manager of the Home Care business. He began his career at Procter & Gamble in various sales management roles. Baruch holds a bachelor’s degree from the University of Pennsylvania.

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