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Science-Focused Nutracon Draws Buyers, Product Innovators to SupplyExpo

Nobel Laureate Louis Ignarro, Ph.D., Barry Sears, Ph.D. and Tony Robbins headline program to attract record attendance.

Anaheim, CA (March 17, 2004)-Cutting-edge ingredient science, poster sessions and presentations from noted health and nutrition authorities, academics and a Nobel Laureate helped to draw manufacturing executives, ingredient buyers and product innovators to the combined events of Nutracon, SupplyExpo and Natural Products Expo West. More than 560 Nutracon attendees arrived in Anaheim on Wed. March 3 for the educational sessions, kicking off three events over five days that served the entire value chain of the health and nutrition industry.

"We know there is increasing interest in science-based product development from this year's attendance figures," said Karen Raterman, VP Content Development for New Hope Natural Media, the events' organizer. "Product development teams who came to these events got perspective on innovative new ingredients as well as the potential relevance of these ideas and ingredients in the current and future marketplace. Nutracon co-located with both SupplyExpo and Natural Products Expo West provided opportunities for networking and global business connections that will help bring more science-based products to market."

Nutracon attendees got a full dose of both new science and technologies as well as insight from case studies on trend setting product launches, such as Minute Maid's Heartwise Orange Juice, Next Protein's Detour Bar and Amerifit Nutritionals' Vitaballs. Dr. Barry Sears of Zone Diet fame spoke about the inflammation epidemic to a capacity crowd.

The Nutracon opening keynote showcased Paul Wolff, CEO of Atkins Nutritionals, who provided the company's strategic view of low carb products for the future. Wolff also accepted a Lifetime Achievement Award for Dr. Robert Atkins, in memoriam, for his pioneering work on low carb and ketogenic diets. A donation of $5,000 was made to the Atkins Foundation by New Hope with support from the Cargill Erythritol Division and Arla Foods Ingredients.

Nobel Laureate Louis Ignarro, Ph.D., provided Nutracon's closing keynote on his discovery of Nitric Oxide as a signaling molecule in the body and its potential in sports nutrition products and disease management. And in a special guest appearance, wellness-revolution guru Tony Robbins, offered his insights on both opportunities and challenges for companies and individuals in health, nutrition and natural product development.

As part of New Hope's commitment to recognize science-focused suppliers, Nutracon/SupplyExpo provided a forum for companies to display their current research in a poster session that attendees viewed during both the conference and on the trade show floor. The posters also included nominees for the 2004 NutrAward. The winner chosen by Nutracon attendees during the show was Citicoline, a memory-enhancing compound from Kyowa Hakko.

"Our goal for Supply Expo was to both recognize outstanding science-based suppliers and help them connect with buyers and product innovators who want to create cutting-edge scientifically supported products," said Rob Lutz, Director of Business Development. "Judging by the buzz on the show floor, and with SupplyExpo attendance over 5,200, we know that exhibitors and attendees experienced solid value."

Nutracon/SupplyExpo is part of New Hope Natural Media's Global Supply Marketplace, which provides integrated marketing solutions for the supply sector of the health and nutrition industry. In print, in person and online products connect raw material, commodity and branded ingredient, technology, contract manufacturer and service companies with finished product manufacturers and marketers to meet their sourcing and innovation needs. Other New Hope supply sector products include: Functional Foods and Nutraceuticals, Nutrition Business Journal, Natural Product Expo trade shows in the US, Europe and Asia East and the NBJ/Newport Summit.

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