Sevo Nutraceuticals hires COO, names board of directors

New company is gearing up to bring its first brand, cognitive health formula PERCEPTIV, to market in the coming weeks.

Sevo Nutraceuticals, Inc., today announced that Steve Swenson has joined the company as its chief marketing officer and chief operating officer. Mr. Swenson has extensive consumer brand marketing experience and over ten years of proven success in nutraceutical marketing. He recently served as senior marketing Director of Estroven® at Amerifit Brands, Inc., now i-Health, Inc. – a division of DSM Nutritional Products. In addition, Mr. Swenson helped drive double digit growth at both LEGO Systems, Inc. and Stanley Black and Decker in marketing leadership roles.

“Steve’s talents and experience in the nutraceutical arena are excellent. His leadership will drive Sevo Nutraceuticals as we bring our first brand, PERCEPTIV™, to market in the coming weeks. PERCEPTIV is an enhanced cognitive function formulation resulting from more than 20 years of research”, Bernie Prusaczyk, CEO of Sevo Nutraceuticals said, “We are thrilled to have Steve as a leader in our company as we build our portfolio of science-backed nutraceuticals to help improve people’s lives.”

In addition, Sevo Nutraceuticals announced its initial Board of Directors:

-Bernie Prusaczyk is CEO of Sevo Nutraceuticals, Inc. and CEO of Atlantic VIC, LLC, a technology venture development company and parent of Sevo Nutraceuticals. He has over 25 years of leadership experience and has been involved with several successful startup entities.
-Calvin Goforth is Chairman and CEO of Virtual Incubation Company (VIC), LLC, sister company of Atlantic VIC. VIC has formed over a dozen companies based on technologies licensed from leading universities and research institutions in the US.
-Arnie Scott served over 30 years at MFS Investment Management before retiring as EVP in 2001. He is active in the Boston area angel investment community and currently serves as Vice Chairman and Director of First Commons Bank, NA.
-Steve Wishner is Managing Director of Exigent, LLC, a Boston boutique turnaround management and growth strategy firm. Previously he was SVP of Finance, Strategy and Business Development of Charming Shoppes. He also served as VP of Finance and Treasurer of The TJX Companies, Inc.
-Joseph DiPietro is an IBM InfoSphere Guardium & Optim Data Governance Center of Excellence Leader, with more than 25 years leadership experience. Prior to IBM & Guardium, Mr. DiPietro worked at security pioneer Check Point Software in 1996 through 2004 in a variety of leadership roles. The company successfully executed an IPO, growing revenues from $32 million in 1996, to $500+ million in 2004.

About Sevo Nutraceuticals, Inc.
Sevo Nutraceuticals was established in 2012 to license and market science-based nutraceuticals. Its vision is to become a market leader in highly efficacious, scientifically researched nutraceuticals that improve people's lives. The Company's mission is to build a select portfolio of high value products with clear markets that are leaders in their category.

Sevo’s cornerstone product, PERCEPTIV™ was licensed from UMass Lowell earlier in 2012 and was developed under the leadership of UMass Lowell Professor Thomas B. Shea, Director of the Center for Cellular Neurobiology and Neurodegeneration Research.

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