Sheryl O'Loughlin Decides to Leave Clif Bar & Co. After Three Years as CEO

BERKELEY, Calif.-(Business Wire)-April 20, 2007 - Clif Bar & Co., the leading maker of all-natural and organic energy and nutrition foods and drinks, announced today that Sheryl O'Loughlin, Chief Executive Officer, has decided to leave the company to spend more time with her family and define the next phase of her career.

O'Loughlin, 40, a wife and the mother of two young boys, has been with Clif Bar for 10 years. She was named CEO in June 2004. Gary Erickson and Kit Crawford, Clif Bar's owners and founders, resume leadership of the privately-held company beginning today.

In the nearly three years since becoming CEO, O'Loughlin's leadership has resulted in strong growth, as well as rapid expansion of the company's product portfolio and increased use of organic ingredients.

In addition to leaving behind a thriving business with a strong management team, O'Loughlin played a central role in helping Clif Bar achieve not only major fiscal success, but also widely-heralded success in the area of sustainability for its employees, local communities and the environment.
The company's solid footing will allow for a smooth leadership transition back to the owners.

"Sheryl's passion for creativity and talent for business have been instrumental in Clif Bar's unique culture and ongoing success," said Erickson. "As CEO, Sheryl encouraged individual creativity and innovation resulting in unprecedented company growth. Her nurturing leadership has been a constant source of inspiration in our journey towards sustainability. Sheryl will be deeply missed by every person in this company."

O'Loughlin joined Clif Bar in 1998 as the head of brand marketing. In 1999, she spearheaded the company's launch of LUNA(R), the first whole nutrition bar for women, one of the first foods of any kind to address the specific nutritional needs of women.

"Clif Bar has been an amazing experience," O'Loughlin said. "I am honored to have worked with such an exceptional group of people and to have been part of a company that is creating positive changes in the world."

Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF(R) BAR energy bar delivering nutrition for sustained energy; LUNA(R), The Whole Nutrition Bar for Women(R); and CLIF Kid(TM), a complete line of organic, nutritious snack solutions for on-the-go children. Committed to sustainability, Clif Bar & Co. works continuously to reduce its footprint on the planet from the field to the final product.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.