Silk, makers of including Silk® Soymilk, Silk PureAlmond™ and Silk PureCoconut™, has become a sponsor of the Right to Know March, a 16-day walk from New York City to the White House to show support for the mandatory labeling of genetically engineered (GE) foods. The march kicked off on October 1, the first day of Non-GMO Month, and is traveling through five states and the District of Columbia en route to the White House. As a sponsor, Silk has pledged a cash contribution and also will donate aseptic single-serve Silk soymilk and almond milk for marchers. Silk certified its entire product portfolio as GMO-free earlier this year
Along with the Horizon Organic dairy brand, another WhiteWave Foods offering, Silk also is participating in the “Just Label It Campaign,” a consumer activation campaign designed to get at least 1 million consumers to contact the FDA to support mandatory labeling of GE foods. The campaign, which also began in October, is the first initiative of Organic Voices, a collaboration of not-for-profit and for-profit organizations, businesses and trade associations that support organic food and farming. Silk will use its consumer engagement channels, including social media, to encourage Silk fans to contact the FDA. Silk currently has nearly 100,000 Facebook fans.
In addition to support for these new initiatives, WhiteWave is an ongoing sponsor of the Non-GMO Project, a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. The entire Silk portfolio of plant-based beverages, including Silk Soymilk, Silk Pure Coconut and Silk Pure Almond, and its creamer line, have been verified by the Non-GMO Project’s product verification process.
Silk was founded in 1996 on a promise to make the world a healthier place. We believe that plant-based foods are the best way to nourish people and the planet and today we offer a broad portfolio of nutritious, great-tasting milk alternatives, including Silk® Soymilk, Silk PureAlmond™ and Silk PureCoconut™. All of our plant-based beverages have been verified as non-GMO by the Non-GMO Project, a non-profit organization dedicated to ensuring the sustained availability of non-GMO food and beverages. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, such as our Responsible Soybean Sourcing & Production Program, our traceability website (www.silksoymilk.com/traceit/) and our legacy of using and championing renewable energy. For more information, visit www.silksoymilk.com, www.silkpurealmond.com, www.silkpurecoconut.com, Facebook.com/SilkUS or follow us on Twitter @LoveMySilk.