Sixth Natural Business Market Trends Conference Top List of Speakers

Gaiam's Lynn Powers, Stonyfield Farm's Gary Hirshberg, Tom's of Maine founder Tom Chappell, Environmentalist Lester Brown to Top List of Speakers at Sixth Natural Business Market Trends Conference

White Wave CEO and founder Steve Demos, Men's Wearhouse Communications Director Francesca Sterling, former Tropicana CEO Ellen Marram, Hain-Celestial Chairman Irwin Simon, and Native American actress, financier and natural products marketer Valerie Red-Horse also featured at CEO-level conference focusing on the $230-billion "Lifestyles of Health and Sustainability" (LOHAS) market.

BOULDER, CO (June 10, 2002) - Natural-, organic- and sustainable-products industry leaders will gather June 19-21, 2002, at the Omni Interlocken Resort, located between Boulder and Denver in Broomfield, CO, to network and share ideas, resources and information on the $230-billion U.S. market for "Lifestyles of Health and Sustainability" (LOHAS).

The Sixth Natural Business Market Trends Conference: Succeeding in the LOHAS Market will also examine the 50 million Americans or 26% of the U.S. adult population who are Cultural Creatives health- and environmentally conscious, values-based consumers driving the LOHAS market today. As part of this CEO-level event covering the market for natural and organic foods, personal development, complementary medicine, green building, alternative transportation, renewable energy, and other sustainable products and services, the conference features a high-level keynote and seminar program, plus exhibits, including the new hybrid Prius car on display from Toyota. The event also will feature intensive leadership and marketing workshops on Wednesday, June 19.

Speakers include:
Lester Brown, Founder and President of the Earth Policy Institute and Founder and former President of the Worldwatch Institute in Washington, D.C. Brown is also the author of Eco-Economy: Building an Economy for the Earth. Brown will hold a book signing, as well.

Tom Chappell, Co-founder and CEO, Tom's of Maine, pioneer of natural toothpaste and personal care products, and author of Soul of a Business and Managing Upside Down.

Francesca Sterling, Director of Corporate Communications for the Men's Wearhouse. This public company, founded by George Zimmer, not only is one of the country's largest retailers of suits and clothing but it also practices and espouses a "servant-based leadership" approach.

Perry Odak, CEO, Wild Oats Markets, and former CEO of Ben and Jerry's, will focus on the challenges and opportunities facing the nation's second largest retailer of natural products.

Walter Robb, Executive Vice President of Whole Foods Markets, a retail and lifestyles trendsetter and the nation's number one seller of natural and organic products.

Valerie Red-Horse, Chair of Native Nations Securities. A member of the Cherokee nation, Red-Horse is an investment advisor to Native American nations and is a former actress and model. Red-Horse also recently launched her Naturally Native hair care line on QVC.

Irwin Simon, Chairman and CEO of the Hain-Celestial Group, a natural products brand leader with nearly $500 million in annual sales, will focus on strategies for marketers in a consolidating market, plus opportunities in working with mainstream partner H.J. Heinz.

Gary Hirshberg, President and CEO of Stonyfield Farm, a pioneer in socially responsible business and leading seller of organic yogurt, will discuss his deal with Groupe Danone.

Lynn Powers, President of GAIAM Inc., the leading marketer of natural lifestyle products from catalogs including Real Goods and Harmony, and in stores including Whole Foods Market, Barnes and Noble and Discovery Stores.

Steve Demos, Founder and CEO of White Wave Inc., the leading marketer of Silk soymilk, a runaway natural brand that has achieved close to $200 million in annual sales.

Rick Sterling, Co-founder and President of Sterling Rice Group, will help lead a three-hour intensive workshop on June 19 focused on marketing strategies for Cultural Creatives.

Plus, Steve French, president of the Natural Marketing Institute, and Frank Lampe, editorial director of LOHAS Journal, will unveil brand new consumer market research conducted in conjunction with Harris Interactive: Understanding the LOHAS Consumer.

Colorado is a center for LOHAS businesses so it's a natural for this conference to be held here, plus it is centrally located to draw participants from across the country, says Steven Hoffman, conference director and managing partner of Natural Business Communications, producer of the event. The upcoming conference will seek to further integrate the markets that are driven by the Cultural Creative or LOHAS consumer, and to create a venue for business leaders to facilitate communication and the sharing of experiences, ideas, products, resources and information.

Conference sponsors include: Premier Sponsor Wisdom Media Group; Patron Sponsor New Hope Natural Media; Corporate Sponsors Allegro Coffee; ccgenesis; Co-op America; First Affirmative Financial Network; Frontier Natural Products; GAIAM Inc.; Integrated Marketing Group; Marr Barr Communications; Martek Biosciences Boulder Corp.; NAPRA; Natural Selection Foods; Nature's Equity; North Castle Partners; Organic Bouquet; Shaklee Corp; Sterling Rice Group; SunRich Food Group; TM Branding; Trinity Springs; and Well Journal Inc. Special Event Sponsors - Agrisystems International; Alling Henning Associates; Conscious Media; Direct Access International; Disc Marketing; Hope Magazine; Horizon Organic, Karuna Music/Triloka Records; Merrill Lynch; Nutraceuticals World; NuTru Inc.; Organic Consumers Association; P3 Colorado, Pharmaca Integrative Pharmacy; Spirituality & Health, Third Age Inc.; Uncle Matts Organics; Vision Paper; The Volkman Group, Yoga Journal and Your Perceptions.

For information on exhibiting, sponsorship, and/or to register to attend, or for information on the Natural Business LOHAS Journal, contact Natural Business Communications: phone 303.442.8983, email [email protected], or visit

Natural Business Communications is the producer of the LOHAS conference and is publisher of the Natural Business LOHAS Journal and LOHAS Journal Weekly, B2B publications tracking the Lifestyles of Health and Sustainability (LOHAS) market.

The 6th Natural Business Market Trends Conference is a "Zero Waste" event.

Contact: Steven Hoffman
P: 303-222-8967
[email protected]
Amy Barr
Marr Barr Communications
P: 303-530-2880 x101
[email protected]


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.