BUENA PARK, CA--(Marketwire - 02/08/10) - SOHM, Inc. (Pinksheets:SHMN ), a generic pharmaceutical manufacturer that produces and markets generic drugs covering all major treatment categories, announced today that the Company has entered the multi-vitamin and antioxidant product segment in India and emerging target markets. The India market alone is estimated to be around $300 Million USD with a growth rate of 12 - 15 percent. The trend towards preventive healthcare in India makes diversifying into the production of nutraceuticals such as multi-vitamins and antioxidants a priority high growth market segment for SOHM.
Growth vectors for SOHM product lines in India and emerging target markets include the aging population, changing lifestyle, increasing medical costs, higher spending power, awareness of preventive medicine, and increasing malnutrition led diseases. SOHM has a competitive edge through the Company's branding, pricing, promotional activities and distribution partners.
"As people in emerging markets such as India become more health-conscious they start to realize the need for dietary supplements to help them cope with the fast-changing pace of life," stated Shailesh Shah, Vice President for Corporate Strategy at SOHM, Inc. "Western work ethic and eating habits have put people at the risk of diabetes, cholesterol, heart ailments, arthritis and other ailments. The wide range of SOHM nutraceutical products including multi-vitamins and antioxidants help to reduce the risk of chronic disease and many people in India and emerging markets are realizing the benefits of prevention for the treatment of disease."
About SOHM, Inc.
SOHM, Inc. is a generic pharmaceutical manufacturer that produces and markets generic drugs covering all major treatment categories. Global headquarters is located in North America with manufacturing sites in India. Generic pharmaceuticals are exported globally with a focus on distribution in emerging markets in Africa, Latin America, and Southeast Asia. www.sohm.com
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