Solbar, Israel, announces the appointment of Todd R. Watson as President of Solbar USA, effective June 1st 2011. The appointment is part of Solbar’s strategy to strengthen its position in the US market and comes as a direct enhancement to the acquisition of a new processing plant in Nebraska last year.
Todd joins the Solbar Group following more than 25 years of managerial and commercial experience in the food ingredients and commodity industry. He has extensive experience in sales and marketing, working for well-known multinational companies including Cargill. He served 10 years at ABF Ingredients, with last two years as a President and Chief Executive Officer of Protient, Inc., where he successfully brought significant growth in sales and business development to the company.
“Todd’s vast experience and capabilities will augment Solbar’s ability to work closely with our customers, and help sustain our mission to become the preferred partner in creating healthier products with our isolated soy protein ingredients,” says Shaul Shelach, CEO of Solbar.
Solbar offers a comprehensive line of soy ingredients, plus expertise specific to isolated soy protein and textured soy protein concentrates applicable to a wide range of food and beverage products including nutrition bars, dry blend and ready-to-drink beverages. Solbar acquired Green Planet Farms plant in 2010 to produce soy protein isolates in South Sioux City, Nebraska, USA. The plant was built with the goal of using an eco-friendly process that separates protein from oil without the use of chemicals.
“We work closely with our customers, emphasizing the development of new formulas for our products to perfectly fit our clients’ requirements, including product processing and all related technologies,” adds Shelach. “This advantage differentiates us from our competitors, enabling our customers to develop high-quality products that have great taste.”
Solbar manufacturers a wide range of soy protein concentrates and soy isolates for meat, vegetarian, health food, nutritional bar, snacks and beverage applications. Solbar is a research-dedicated company focused on processing the soybean to produce products with improved functional properties that emphasize health benefits and bring economic value. The company meets the highest standards of quality assurance for its customers.