SPINS Promotes Tony G. Olson to Chief Executive Officer

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 2, 2003--SPINS, the leading provider of content and consulting services to grow the natural products industry, today announced the promotion of Tony Olson to Chief Executive Officer.

As SPINS President for the past eighteen months, Tony has been responsible for day-to-day operations of the company, including sales and marketing, content development, information technology, and finance. He will retain these responsibilities, and will assume the additional role of guiding the company's strategic direction, brand building, product development, and strengthening SPINS strategic partnerships. He will also serve on the SPINS Board of Directors.

Tony began with SPINS four years ago assuming various roles along the way, including National Sales Manager, Vice President of Sales and most recently President.

Prior to joining SPINS, Tony was Regional Manager - Rocky Mountain Region for Odwalla, Inc., the Half Moon Bay, California manufacturer of natural beverages and foods. He holds a B.S. in Business Administration from Carthage College in Kenosha, Wisconsin.

"Tony's done an excellent job as President over the past eighteen months," said Paddy Spence, SPINS' Founder and Chairman. "His combination of strong operational experience and strategic insight has served the company well, and I am confident in his ability to continue to build and deliver services that add value to the health and wellness industry."

San Francisco-based SPINS is the leading provider of content and consulting services to grow the natural products industry. SPINS offers clients participating in, or entering the Natural Products Industry with strategy consulting and a range of sales and consumer information services, including two services in conjunction with ACNielsen(R).

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