Premier Beverage Group (OTC: PBGC) founder and President Fouad Kallamni cited a Morgan Stanley industry report on strong, sustained growth in the energy drink market as reason for optimism in 2012. This industry report examined the strong performance of various energy drinks on a year over year basis and provided a favorable comparison between the energy drink sector, the soft drink sector and the broader beverage sector.
"The energy drink market continues to grow at a hot pace," Kallamni explained. "The consumption of energy drinks has become ubiquitous among both young and middle age consumers. Historically, this category has been defined by mainstream energy drink brands; however, there is also a solid and growing market for brands that differentiate themselves from the pack, taking a leading position in their segment of the category. For example, OSO's unique-to-the-market all-natural formula and its up-scale glass packaging – is positioned as the only top-shelf energy beverage in the market.
"However, aside from the market leaders it is no surprise to us that the 'me too' extreme energy drinks have declined in performance year over year, even with name brand soft drink parent companies," Kallamni concluded. "Tastes evolve over time, and the premium functional beverage market is ripe for innovation. OSO, the emerging leader of the premium functional beverage market segment, represents the evolution from energy drink to energy beverage."
About Premier Beverage Group
Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiary, OSO Beverages – owns, develops, markets and distributes high-end premium functional beverages. Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily to on-premise accounts. OSO – offered in both regular and sugar-free flavors – is produced in Austria, using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience. For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com. For more information on OSO Beverages, please visit www.osobeverages.com.