Stratum Nutrition's Thad Simons Named Ernst & Young Entrepreneur of the Year

Stratum Nutrition announces that Thad Simons, President and CEO of its parent company, Novus International, Inc. received the Ernst & Young Entrepreneur Of The Year(R) 2010 Bioscience Award in the Central Midwest region. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Mr. Simons was selected by an independent panel of judges and the award was presented at a gala event at the Overland Park Sheraton on June 2, 2010.

Stratum Nutrition is a division of Novus Nutrition Brands, LLC, a subsidiary of Novus International, Inc. Novus is a global leader in creating science-based health and nutrition solutions for animal and human markets; and Stratum focuses its efforts on human nutrition through specialty and functional ingredients for dietary supplements, foods and beverages. "As a visionary with an entrepreneurial spirit, Mr. Simons has a sincere determination to raise the quality of life for people around the world," stated Ms. Sabrena Hamilton, Vice President, Global Human Resources, Novus International, Inc. "Thad is a successful President and CEO whose genuine desire to build a strong organization based on integrity is as inspiring as it is noble."

Despite economic challenges caused by the global recession, Simons has continued to guide Novus forward, increasing the number of employees from 300 to over 800 globally and achieving sales approaching 1 Billion USD. He has expanded Novus's innovative product portfolio, established new markets and expanded the business into new geographies. "I am humbled and honored to have received this award,"

said Simons. "I am fortunate to have an incredibly talented team whose goal is to provide solutions which positively impact people, animals, business productivity and the environment."

The Ernst & Young Entrepreneur of the Year awards celebrate their 24th anniversary this year. The program honors entrepreneurs who have demonstrated exceptionality in such areas as innovation, financial performance and personal commitment to their businesses and communities. As a Central Midwest award winner, Mr. Simons is now eligible for consideration for the Ernst & Young LLP Entrepreneur of the Year 2010 national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur of the Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 13, 2010. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation's most prestigious gathering of high-growth, market-leading companies.

Award Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year awards are pleased to have the Ewing Marion Kauffman Foundation and SAP America as national sponsors.

In the Central Midwest, regional sponsors include Lockton Company and Smart Business magazine. Local sponsors include Faegre & Benson LLP, Husch Blackwell Sanders LLP and Common Ground Public Relations.

About Stratum Nutrition

Stratum Nutrition is improving the quality of life through food and supplement innovation. Stratum Nutrition, a Novus International Business, focuses on human nutrition through functional and specialty ingredients for manufacturers and marketers of foods, beverages and dietary supplements. Stratum leverages the Novus core competencies in nutritional research and innovation as well as the corporate commitment to protecting the environment by considering economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions. Stratum offers a portfolio of branded, value-added ingredients that are progressive, safe and reliable. These ingredients are based on consumer need, supported by science and the backing of a trusted multi-national company. All specialty bioactive ingredients offered share a common R&D philosophy including: unique and/or patented technologies, strong scientific and clinical research, and safe, progressive products for human health. To learn more about Stratum Nutrition, please visit or contact Heather Thompson at 314.223.7230.

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