San Diego, CA (June 25, 2007) – Over the past decade, the health food pioneers at Sunfood Nutrition have been re-discovering ancient superfoods from cultures around the world and introducing them to health-minded consumers in the North American marketplace. The company’s latest discovery, organic Maca Extreme, is a nutrient-dense powder that is ideal for helping athletes, adventurers, raw food enthusiasts and people with active lifestyles boost their performance to the next level. Cultivated sustainably in the harsh high-altitude climate of Peru (11,000 - 14,000 feet), Maca Extreme is a raw, organic and concentrated form of the renowned maca root.
Maca is a flavorful superfood that has been cultivated and used as a traditional food and medicine by indigenous people of the Andes Mountains for more than 2,000 years. Maca was known to be consumed by Incan warriors to increase strength and endurance and is revered for its invigorating properties. This rare relative of the radish family is a highly nutritious food that has been traditionally used to increase energy, to support libido and fertility and to provide daily sustenance in a harsh, high-altitude climate.
Maca Extreme is a premium maca product because it is concentrated and easy for the body to digest (therefore less flatulence). Sunfood Nutrition uses a unique low temperature process that juices the maca root, removes it’s excess fiber, and concentrates the nutrient rich compounds into a potent fine powder.
The Powerful Nutrition Profile
Maca is rich in calcium, magnesium, phosphorous, potassium, sulfur and iron, and contains trace minerals, including zinc, iodine, copper, selenium, bismuth, manganese and silica, as well as vitamins B1, B2, B-12, C and E. Maca also provides 18 amino acids, seven essential amino acids and is also a rich source of sterols and fatty acids. As a root crop, maca offers five times more protein than a potato and four times more fiber. Overall, dried maca powder contains 60% carbohydrates, 9% fiber, and more than 10% protein. It has a higher lipid (fat) content than other root crops (2.2%), of which linoleic acid, palmitic acid and oleic acid are the primary fatty acids.
Maca Extreme is offered in a powdered form that is easy to blend into smoothies, juices and other beverages and is also recommended to be added to enhance the flavor and nutrition of desserts, chocolate creations nut butters and other healthy recipes. The SRP for an 8-ounce amber jar is $25.95 and it is available at health foods stores in North America and at the #1 raw foods website, www.sunfood.com.
The Lore About Maca and the Emerging Science
Maca's reputation as a powerful strength and stamina enhancer as well as libido-enhancing food stretches back into prehistory. Now that this ancient superfood has been rediscovered, research is underway to better understand and substantiate its health benefits. Research has begun to substantiate claims that maca may:
· Support immune system function and adaptability*
· Promote healthy sexual desire*
· Promote an overall sense of well-being*
Raw Superfoods & Sunfood Nutrition
The founder of Sunfood Nutrition, David Wolfe, is a leading authority on the raw food philosophy – a lifestyle and diet that has swept through Hollywood and far beyond. He is also the author of Eating for Beauty, Naked Chocolate, and The Sunfood Diet Success System. Raw foods are simple, easy to find, fun to eat, contain thousands of healthy nutrients, and conform to the biological design of the human digestive system.
The sun is the source of all life and raw plant foods represent the purest form of transformed sun energy. A living plant food diet eases digestion, boosts energy, and promotes normal cell function. Eating a mix of raw plant foods restores the body on a molecular level - building strong cells, raising alkalinity, and grounding the person in the natural world. Sunfood Nutrition and its website are dedicated to helping people succeed and prosper with the raw food lifestyle.
“Our products are inspired by the principles of sustainable agriculture, living in harmony with nature and ethical global cooperation,” says Wolfe, whom is also the President of The Fruit Tree Planting Foundation (FTPF), a nonprofit dedicated to planting fruitful trees and edible plants to benefit the environment and all its inhabitants (www.ftpf.org). FTPF’s mission is to plant 18 billion fruit trees across the world and encourage their growth under organic standards. For more information about Sunfood Nutrition and their raw food products, please visit www.sunfood.com.
Choca-Maca Smoothie Recipe
½ cup raw organic cacao beans
3 cups pure water
2 tbsp MACA Extreme
¼ tsp Himalayan salt
2 tbsp agave nectar
Directions: Blend 30 seconds until well mixed. Strain through a nut milk bag or fine mesh strainer – and enjoy!
*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.