Supplements Industry Supports Post-War Relief Effort

One Million Vitamins Donated to Vitamin Angel Alliance for Children of Iraq

Tishcon Corporation has stepped forward as the first donor in an industry-wide campaign to collect vitamins for post-war relief efforts in Iraq, announced Vitamin Angel Alliance president Howard Schiffer at the Dietary Supplement Education Alliance (DSEA) breakfast reception on March 7th during SupplySide East in Secaucus, N.J.

Schiffer, who kicked off the campaign at the DSEA event, said children in Iraq are presently at risk of severe malnutrition due to critical food shortages. "We're enormously grateful to Raj and Arun Chopra for responding to our call with their generous donation," said Schiffer. "Half the population of Iraq is under the age of 15 and our industry is in a unique position to save many young lives. We hope other companies will follow Tishcon's lead and provide the multi-vitamin, children's chewable vitamins and Vitamin C needed for this effort."

"It is both a privilege and an honor to be able to give a portion of what we make to organizations such as Vitamin Angels and The Healthy Foundation," said Raj Chopra, president and CEO of Tishcon Corporation. "It is people like Howard Schiffer who, through their commitment to humanitarian causes, give us a ray of hope in the midst of hate, hunger and pestilence."

Prior to the war, Vitamin Angel Alliance was already distributing vitamins to needy children in Baghdad through Mother Teresa Orphanage and St. Raphael Hospital. The last delivery before the fighting was a shipment of basic vitamins that took place in early December 2002 according Schiffer. Just last week, Vitamin Angels assembled their first shipment to post-war Iraq which is now on its way to the Northern provinces.

Last year, Vitamin Angel Alliance distributed more than 12.6 million vitamins donated by the industry to people in 40 countries around the world.

"The work of Vitamin Angel Alliance is good for the world, and it's also good for our industry," said Elliott Balbert, president, Dietary Supplement Education Alliance (DSEA). "Journalists who question the health benefits of supplements may reconsider their views when they see that vitamins can mean the difference between life and death in the humanitarian crisis in post-war Iraq."

The Vitamin Angel Alliance ( provides nutritional supplements and health information to individuals, families and communities that are medically underserved or at risk of a specific condition or illness all over the world.

Anyone interested in knowing more about Vitamin Angel Alliance or how to participate in the post-war relief effort should contact Howard Schiffer at (805)565-9919 or e-mail [email protected].

The Dietary Supplement Education Alliance (DSEA) is a non-profit industry coalition formed to provide consumers, health professionals and policymakers with the latest science-based information on the benefits of dietary supplements.

For further information about the DSEA, contact Deb Knowles at (941)349-9044 or e-mail her at [email protected].


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