Supply Side West Event Launches Childhood Blindness Prevention Campaign

Vitamin Angels follow up on a successful fundraiser at Expo East that raises $1.5 million

SANTA BARBARA, Calif., October 12, 2006 — A special event at Supply Side West, Wednesday, October 18, Venetian Hotel, Las Vegas, 8:30 PM – 10:30 PM will take place to inform nutrition industry executives about ‘Operation 20/20,’ a global campaign to save 4.5 million children from going blind due to Vitamin A deficiency, announced Vitamin Angels, a non-profit that provides direct aid to malnourished children throughout the world.

“It takes one dollar to prevent a child from going blind. Frankly, supporting this cause was an easy decision for us to make. Why wouldn’t you contribute if you could,” says David Lakey, president of Bergstrom Nutrition and co-sponsor with Virgo Publishing of the VIP event to raise awareness for Vitamin Angels’ campaign. A similar event at the recent Expo East raised $1.5 million in product and money. Vitamin Angels now has 50 percent of the funding needed to meet its 2007 goal of providing 4.5 million children in 26 countries worldwide with essential vitamin A supplements.

“Operation 20/20 will give these children a chance at a better life,” said Howard B. Schiffer, founder and president, Vitamin Angels. “The natural products industry, knowing the difference vital nutrition can play, has been overwhelming in their support.”

Vitamin Angels is a non-profit, non-sectarian organization dedicated to providing basic nutrition and fighting vitamin A deficiency childhood blindness around the world since 1994. Last year, Vitamin Angels donated more than 100 million supplements to people in need in 40 countries around the world. For more information or to make a donation to Vitamin Angels visit

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