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SupplyExpo and Nutracon preview

Anaheim Convention CenterSupplyExpo and Nutracon, the two annual events co-located with Natural Products Expo West, have evolved over the past few years to connect the science of product development to the art of product conceptualization, leading to the introduction of new solutions for health and wellness, many of which will be launched at Expo West.

The adjacent SupplyExpo show floor offers business and networking opportunities for global leaders and experts in ingredients supply and contract services of emerging importance such as manufacturing and packaging.

Science and technology seminars at the Nutracon conference give finished-product marketers in the supplements, functional foods, beverages and cosmeceuticals sectors the insights and practical tools to stay ahead of the market. Attendees can move from Nutracon into SupplyExpo and, ultimately, Expo West, to gain a unique perspective and continuum from concept to commerce.

SupplyExpo itself features many free educational seminars on key 'real' business issues, including global ingredients sourcing, regulatory and GMP compliance, sustainable packaging, and new markets and trends, as well as informative exhibitor-presented seminars about the specific products and applications.

Education at SupplyExpo
In this dynamic industry, it is essential to maintain up-to-date knowledge about its many fast-changing aspects. Expo education sessions cover lots of ground. Here are just a few highlights:

Digesting the Nuances of GMP Compliance: As the deadline for large companies to comply with the new GMPs draws near, the need to understand the nuances becomes ever more important. A diverse panel of experts will look at compliance from a problems or pitfalls level. In the absence of FDA leadership and, consequently, the lack of standards and reference materials, the panel will answer the urgent questions about emerging issues and practical strategies. Panel participants include Daniel Fabricant, PhD, vice president, scientific and regulatory affairs, Natural Products Association; Edward Wyszumiala, NSF International Dietary Supplement and Functional Food Program; and Byron Johnson, nutrition industry relations director for Amway/Nutrilite.

Winning the Claim Game Without Landing in the Penalty Box: At this, one of the most highly attended education events at Expo, manufacturers and marketers of dietary supplements and natural health-care products get the latest information from key people at the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA). Offering an overview of enforcement policies and answering questions pertaining to legal and regulatory issues will be Michelle Rusk, attorney, Bureau of Consumer Protection, FTC; Jennifer Thomas, director, Division of Enforcement, Office of Compliance, CFSAN, FDA; and Ivan Wasserman, attorney and legal/regulatory consultant.

What's Next in Personal-care Products: What's hot in this booming market, what's working and why, what consumer attitudes are, and what's happening in product development. According to Nutrition Business Journal, the natural personal-care market will grow by double digits through 2008, and top $9 billion in 2010. Panel members include Darrin Duber-Smith, president of Green Marketing; and Joshua Onysko, founder and president of Pangea Organics.

Nutracon, SupplyExpo's co-located pre-show conference, is the health and nutrition industry's premier science and innovation event. It focuses on the key issues in the development of supplements, healthy foods and beverages, and personal-care products.

Nutracon features exclusive scientific presentations on the newest science in the industry's growing categories. This year, topics include synbiotics, weight-loss ingredients, antioxidants, probiotics, cognitive function and organics.

Each year the co-located Nutracon welcomes speakers and panelists from among industry's elite strategists, analysts and players. This year, presenters include:
Julian Mellentin, executive director of New Nutrition Business; Richard L Atkinson, MD, director of Obetech Obesity Research Center and editor of the International Journal of Obesity; Joseph Betz, PhD, from the Office of Dietary Supplements, National Institutes of Health; Sasha Issenberg, author of The Sushi Economy; Shaun Asseal, author of Steroid Nation; Niklas Bjarum, Probi; Joe Pizzorno, ND, founder and president of SaluGenecists; De Ann Liska, Ocean Spray; Karen Howard, NP, executive director of the American Association of Naturopathic Physicians; Larry Kolb, TSI; Greg Leyer, Danisco; and Guy Langer, vice president of marketing for DD Chemco.

Anaheim Convention CenterThe Global Business Program
One of the acclaimed features at Natural Products Expo West is the Global Business Program. Designed especially for international exhibitors and visitors, the programme features market experts, industry leaders, government agencies and nongovernmental organizations coming together to help companies successfully navigate this specialized and dynamic natural-products market.

It covers numerous aspects, including training and education in marketing, rules and regulations, managing a successful tradeshow booth, public relations, and sustainability. Leading industry lawyers, marketers and product developers, and media experts offer their insights, and a panel of experts is on hand to offer an in-depth review of potential products.

Participants are treated to a personalized tour of the trade show, and attend special networking events designed to help them connect with business associates, prospective customers and friends.

Confirmed education seminars for the programme include:

  • Global Commerce: Opportunities for Social Responsibility and Fair Trade
  • Naturally Global: Trends in the International Marketplace
  • Market Opportunities in Asia
  • Regulatory Requirements in Asia

Registration and an additional fee is required for the programme, which takes place March 13-14.

Complete information and schedules are available at

Welcome to SCIFTS members
New Hope Natural Media is partnering with SCIFTS (Southern California Institute of Food Technologists) to bring the SupplyExpo/Nutracon communities together with the SCIFTS membership. SCIFTS will present its annual Suppliers' Night ?(400 tabletop exhibitors and more than 2,000 expected attendees) as a co-located event, and with this collaboration New Hope is introducing SCIFTS membership to the health and nutrition proposition — first at Nutracon, and then through a guided experience at SupplyExpo and Expo West.

NPIcenter's Exchange: There are expected to be nine technology-based presentations in total over a three-day period. Included among them is a presentation by Arcadia Biosciences titled, 40% GLA Safflower Oil — A Biotech Breakthrough, providing an overview of the development of a safflower oil with 40+ per cent GLA (gamma linolenic acid) content and its advantages in consumer efficiency, cost and availability relative to traditional GLA sources. ?

International ReceptionThe International Reception
The annual kickoff for Expo West is the International Reception, held Thursday night from 6:00pm-8:00pm outside in Palm Court. The event typically draws more than 1,500 people, and provides a great opportunity to network with professionals and peers in a comfortable outdoor atmosphere. This year's theme is China, and will feature regionally themed cuisine and entertainment.

Special events at Expo West
World of Organics: Numerous exhibits and special events await those who are interested in organics. On Thursday, from 11:30am to 1:30pm, chefs Donna Prizgintas and Chris Blobaum will prepare another fabulous organic feast for guests of the 11th Annual Organic Farming and Research Foundation benefit luncheon. Price is $75 per person, with all proceeds going to the OFRF. Also on Thursday, attendees can meet leading organic producers and manufacturers can network outdoors at the Fresh Ideas Organic Marketplace from 12:30pm to 5:00pm.

Friday and Saturday feature the Organic Education Programme, which covers subjects from the basics to in-depth explorations of supply-chain and certification issues, discussions about the future of the industry, and current hot topics in the field.

The Organic Trade Association, along with co-host New Hope Natural Media, will hold its annual reception Friday evening, 6:00pm-8:00pm. This year's event will feature a silent auction to benefit The Organic Center. Additional fees apply. Limited-purchase tickets are available at And finally, on Saturday from 12:00-5:00pm, The Natural Foods Merchandiser columnist Mark Mulcahy will lead a tour of a local organic farm, hosting conversations about spring preparation on the farm, certification, merchandising ideas, why your customers should care about organics and more. Lunch will be served, but space is limited. Cost is $60.

NutrAwardThe coveted NutrAward
This year will see the winner of the 10th annual NutrAward. Last year's winner was Enzymotec, the manufacturer of CardiaBeat, a unique combination of phytosterols and DHA and EPA that simultaneously lowers 'bad' cholesterol and triglyceride levels, while improving the ratio between total cholesterol and 'good' cholesterol levels. This year's winner will be announced on the final day of the show, and profiled in the May issue of Functional Ingredients.

Price of attendance
$795 before 2/29/08, $995 beginning 3/1/08 (includes both tracks, one workshop each day and meals, and admission to SupplyExpo and Natural Products Expo West)
Supplements & Bioactives one-day track (Wed.) — $595
Food & Beverage Innovations one-day track (Thurs.) — $595
Global Business Programme $495
Select al la carte tours/benefits (visit team.cfm for more details)
Carbon-neutral ground transportation, $5
Carbon-neutral air travel $24
OFRF benefit luncheon (Thurs., 11:30am-1:30pm), $75
Click here for complete schedule

Industry members — $195 (before 2/8/07), $250 (beginning 2/9/08)
Non-industry member — $325 (before 2/8/07), $450 (beginning 2/9/08)

Nutracon: March 12-13
SupplyExpo: March 13-16,
Fri/Sat: 10am-5pm,
Sunday: 10am-4pm

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