SupplyExpo grows by 40 per cent in third year

SupplyExpo is the trade show for the global supply market where leading companies will showcase a unique mix of ingredients and technologies.

Co-located with the Nutracon conference and Natural Products Expo West in Anaheim, California and sponsored by DSM, the event has grown by 40 per cent since last year. Designed to stimulate product application and cross-pollinate across categories in the global health and nutrition industry, attendees are being offered more relevant education, networking and business opportunities than ever before.

Product development teams can cover the entire industry value chain in one visit — whether sourcing ingredients and innovative product development solutions at SupplyExpo or investigating the most cutting-edge finished goods at Expo West. And, manufacturing exhibitors at Expo West can source ingredients and check out novel product development solutions right next door in Hall A at the convention centre.

The free education programme focuses on business issues, global commerce, regulatory updates and market data designed to assist product developers create new products in hot growth categories.

Visit for more information

Seminar highlights include:

NBJ's Raw Material and Supply Market Overview, Grant Ferrier, NBJ

Contract Manufacturing: Getting the Most from Your Partnership, Tina Mori, Anabolic Laboratories Inc

The Quality Quotient — Steps for Maintaining a Fully Integrated Quality System, Kathy Jordan, NSF; Lori Bestervelt, NSF; Roy Upton, American Herbal Pharmacopoeia; Frank Jaksch, Chromadex

Regulatory Update: Top 10 Issues Affecting Dietary Supplements and Functional Foods, Loren Israelsen, LDI Group

New Technologies and Applications Digest, Tim Avila, ZSweet; Len Monheit, NPIcenter

The Finding Market Success series for: North America, Asia, Europe and Latin America


SupplyExpo highlights

Business information and technology exchange center
This new centre will include short presentations of novel concepts, and licensing and alliance opportunities by bringing together ideas from academia, government and industry experts. On-site meetings and discussion areas will enable participants to begin the exchange process. "The exchange is also designed to be an ongoing service and includes a database specially created to support the communication and interaction involving ideas, technologies and licensing opportunities," said Len Monheit, president and CEO of NPIcenter. The centre is made available by a joint collaboration of NPIcenter and New Hope Natural Media.

Applications Center
New technologies, delivery systems and ingredients will be on display at the Applications Center. "Attendees can see all stages of a product's development and taste a mockup as though it were a finished product ready for market," said Nutracon Advisory Board member Tim Avila. "It's a practical way of previewing a new product as opposed to the theory of just looking at an ingredient specification on a page."

Scientific Poster Sessions
These poster-format technical presentations will highlight industry-relevant applications of science and technical advancements and the researchers will be on hand. Nutracon Advisory Board member Anthony Alamada said: "The application- and consumer-relevant focus of this session adds an element of value and utility that is often deficient at pure 'scientific' conferences, often without subtracting rigor from the experimental approach."

Ingredient and Technology showcase
This showcase will highlight ingredient and technology information, including potential applications, science and specifications from SupplyExpo exhibitors.

International Business Center
International and North American market experts will be available at the Business Center to assist attendees who want to learn about developing global business. Professional staff, private meeting rooms, a lounge area and computers with Internet access will be available, along with other business services, and international phone and fax facilities.



The coveted NutrAward is given every year to innovative evidence-based health and nutrition ingredients and products on the basis of scientific merit, efficacy, market potential, safety, innovation and ability to increase market credibility.

Now in its seventh year, nominations are considered by a committee of experts from industry and academia and narrowed down to a short list. Winners will be selected based on the committee's assessment of how well the ingredient or product meets the defined criteria, as well as by a vote of the attendees at Nutracon 2006 and SupplyExpo 2006.

The award will be presented in Booth 350, Hall A, at 5pm on Saturday, March 25.


Nutracon Advisory Board

Thomas D Aarts
Executive Editor, Nutrition Business Journal

Steve Allen
President, New Business Development,
Nutrition Division, Nestlé, USA

Anthony Almada, MSc
Founder, CSO, IMAGINutrition

Tim Avila
President, Ventana Health, Inc.

Mark Blumenthal
American Botanical Council

Lynda Doyle
Director Business Development
DSM Nutritionals

David Frumkin
Life Sciences Research Office

Loren Israelsen
LDI Group

Rob McCaleb
Herb Research Foundation

Julian Mellentin
Centre for Food and Health Studies

MaryEllen Molyneaux
Natural Marketing Institute

Ian Newton
Ceres Consulting

Elizabeth Sloan, PhD
Sloan Trends and Solutions

Steve Snyder
VP Sales and Marketing
Cargill Health and Food Technologies

Peter Sofroniou
Editorial Director, Functional Foods & Nutraceuticals

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