Susan Haeger Receives Crusader Award

National Nutritional Foods Association Selects Haeger for Honor

BOULDER, Colo. (July 25, 2005)--Susan Haeger, Vice President of Strategic Global Affairs for New Hope Natural Media, and a longtime natural products industry leader, was honored by the National Nutritional Foods Association (NNFA) at its 68th annual NNFA Convention and Trade Show on Sunday, July 17th.

Haeger received the NNFA 2005 "Crusader Award" in recognition of her notable contributions to the natural products industry above and beyond commercial success. She was joined by these other honorees for the 2005 Crusader Award: Aubrey Hampton with Aubrey Organics, Jim Hooper formerly with Tree of Life (retired), Carol Simontacchi, a speaker and author, and Mark Stowe with Nutrition Cottage.

"We are extremely proud of Susan's contributions to the natural products industry. She has always been a visionary and leader, and is quite deserving of this tribute," said Fredrik Linder, president of New Hope Natural Media.

Haeger has worked for high standards and freedom of consumer choice for more than 20 years, and in her role as Vice President of Strategic Global Affairs, now leads on an international level. Prior to joining the leadership team at New Hope Natural Media in 2001, she was president and CEO of Citizens for Health, a not-for-profit where she worked tirelessly on a national level on broad-based issues to ensure consumers' rights to make sound choices that impact their health, from dietary supplements and alternative medicine to organic labeling. Previous to joining Citizens for Health, Haeger was co-owner of Ascent Marketing and a founding executive with NatureWorks, Inc.


About New Hope Natural Media
New Hope Natural Media ( publishes The Natural Foods Merchandiser and Nutrition Business Journal as well as The Natural Grocery Buyer, Delicious Living, and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including the two largest natural and organic products trade shows in the United States: Natural Products Expo East in Washington, D.C., Sept. 15-18, 2005, and Natural Products Expo West in Anaheim, Calif., March 23-26, 2006.

New Hope is a division of Penton Media, Inc. (OTCBB: PTON,, a leading diversified business media company that produces market-focused magazines, websites, trade shows and conferences.

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