Sweet Success Plans to Launch a New Line of All Natural Products - Complete Fuel(TM)

SAN ANTONIO and DETROIT, Nov 15, 2004 /PRNewswire-FirstCall via COMTEX/ -- Sweet Success Enterprises, Inc. (OTC Pink Sheets: SWTS) in conjunction with Quantum Nutritionals, Inc. has developed a revolutionary Meal Replacement Shake with Creatine(TM). Creatine(TM) is a prime energy building block in all humans. The result is a meal replacement that delivers the dieter much needed energy as they use the meal replacement in a planned diet.

"Most dieters complain of lack of energy and the inability to sustain the diet," according to Quantum Nutritionals President, Reed Vordenberg. Creatine(TM) is the complex amino acid that helps transfer and store energy at the cell level in muscle. As the dieter can include more Creatine(TM) in the diet and replacing the daily amount burned through the Sweet Success Complete Fuel Shake, the result is that the consumer will feel the energy provided.

Creatine(TM) is not a stimulant and is a substance found in the body, together with Sweet Success Inc., Quantum Nutritionals has created a complete patented meal replacement . It is the company's objective to launch this product in early 2005.

Sweet Success has historically ranked as the number two best-selling diet shake product. Its brand recognition is almost 70 percent among the target market. As part of the Nestle USA product line, Sweet Success(TM) achieved sales in excess of $300 million primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(TM).

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.

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