Sweet Success Targets Diabetic Market, Forms Strategic Alliance with Integrity Nutraceuticals

San Antonio, TX—January 09, 2007— Sweet Success Enterprises Inc (OTCBB:SWTS), the maker of a line of delicious and innovative healthy lifestyle beverage, announced today it has formed a strategic alliance with Integrity Nutraceuticals International. The alliance enables Sweet Success to utilize the wealth of scientific research that shows the efficacy and safety of Cinnulin PF® a key ingredient in GlucaSafe™; the Company’s diabetic friendly beverage.

“There are 20.8 million children and adults in the United States, or 7% of the population, who have diabetes,” according to the American Diabetes Association website. “There are 54 million people in the United States [18% of the population] who have pre-diabetes.”

“Given the substantial size of the diabetic market, we anticipate interest in this great-tasting and functional product will be high among consumers with diabetes,” stated William Gallagher, Chairman and CEO of Sweet Success.

This partnership coincides with the Company’s first commercial production run of GlucaSafe. GlucaSafe, with pomegranate, green and white teas and Cinnulin PF, is a delicious beverage packed with a proprietary blend of functional ingredients that the Company believes will be very appealing to the diabetic market. The beverage will be available for sale at the end of the month.

“Integrity Nutraceuticals International is pleased to partner with Sweet Success. We see this alliance as being an important part of continued effort to bring consumer awareness to the health benefits of Cinnulin PF”, said Tim Romero, Executive Vice President.

Research suggests Cinnulin PF helps maintain healthy blood glucose, body composition, blood pressure and antioxidant function. In the U.S., Cinnulin PF is the only water-soluble cinnamon extract ingredient standardized for the recognized active component in cinnamon, double-linked Type-A Polymers.

USDA Research Scientist Richard A. Anderson, PhD, CNS, FACN, has studied cinnamon for nearly 20 years. His research is integral to the USDA Creative Research and Development Agreement (CRADA) with Integrity Nutraceuticals International to further study the extract of cinnamon. “I am very impressed with the effects we are seeing with the water soluble extract of cinnamon on glucose and antioxidant function. The water soluble extract of cinnamon is an excellent candidate for a beverage that will support healthy glucose levels and antioxidant function. Consumers should see very positive effects taking the water soluble cinnamon extract” said leading expert in cinnamon research Richard A. Anderson.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestlé’s original Sweet Success™ brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health™ all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

Integrity Nutraceuticals is a preferred supplier worldwide of innovative and specialty nutraceutical ingredients including amino acids, creatine, sports nutrition supplements, joint health, glucose management and herbal extracts. The company takes an uncompromising approach to providing the highest efficacy and safety for its products by offering science-based nutritional ingredients which are verified analytically by scientists in its state-of-the-art laboratory using validated methods. Integrity’s dedication to serving its customers with integrity has helped develop its reputation for superior quality and service. More information is available at www.integritynut.com.

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

SOURCE: Sweet Success Enterprises Inc.
To Contact Sweet Success Enterprises Inc.
Micheraie Canales, 210-824-2496 ext. 230
CEOcast, Inc.
Andrew Hellman, 212-732-4300

To Contact Integrity Nutraceuticals
Kathy Bender, 941-342-0007

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