SweetLeaf’s sweetener packet sales up 55%

SweetLeaf’s sweetener packet sales up 55%

Wisdom Natural Brands celebrates its 25th consecutive profitable year.

Wisdom Natural Brands®, makers of all-natural SweetLeaf Stevia® Sweetener, announced today that SweetLeaf® has enjoyed 25 continuous profitable years, including a successful 2011, and that the company is looking forward to an even sweeter 2012. This year alone, the company responsible for SweetLeaf Stevia Sweetener, the SweetLeaf Stevia Plus® Shaker, SweetLeaf SteviaTabs™ dissolvable tablets, SweetLeaf® Liquid Stevia Sweet Drops™, and more, has experienced high-velocity growth, with packet sales up 55% (1). SweetLeaf is the number one selling stevia brand across all natural foods stores in the United States, representing seven out of the ten top-selling stevia products (2). In addition, SweetLeaf is the number two selling stevia brand in grocery (3). With several new products in the pipeline, the business plans to continue the increase in its revenues and bottom line in the coming year and beyond.

“We couldn’t be more thrilled with the consistent success of SweetLeaf, and the continued happiness and loyalty of our customers,” said James A. May, Founder and CEO of Wisdom Natural Brands. After spending a majority of his working life championing stevia, an almost equal number of profitable years seems proof positive that May’s unfaltering dedication has been in no way unfounded. Due to his commitment and perseverance in the burgeoning stevia industry, he has become known across the world as the “Father of Stevia.”

“Furthermore, with Vice President of Sales Laura Setzfand’s success in extending SweetLeaf’s presence in North America – including bringing SweetLeaf to the shelves of hundreds more grocery and natural foods stores this year, from Fred Meyer to Hannaford as well as increasing sales at Whole Foods Market by 82% – we’re pleased to have her leading our sales team in bringing all-natural SweetLeaf Stevia® to Europe, the Middle East, Latin America and the rest of the world,” May added.

With zero calories, zero carbohydrates, and zero glycemic index, SweetLeaf Stevia, Wisdom’s cornerstone product, is the only all-natural sweetener of its kind in the marketplace today. Its proprietary water-only processing method and lack of additives set it apart from other stevia and artificial sweeteners.

The final quarter of 2011 also saw the introduction of a new member to the SweetLeaf product line, SugarLeaf™. Available just in time for the upcoming holidays, SugarLeaf is a 100% natural low-calorie sweetener created especially for baking and cooking. Made by blending SweetLeaf Stevia and raw cane sugar, SugarLeaf is aimed at meeting the demands of health-conscious consumers who want to reduce sugar in their recipes without sacrificing taste or texture. It offers a sweet taste, plus the browning and bulking qualities of sugar, but with two-thirds fewer calories and carbohydrates than sugar. SugarLeaf debuted at Whole Foods Market, but is now available at other natural foods and grocery stores across the country.

“This year has been a terrific year for SweetLeaf, and with multiple new products in the works, we hope to meet even more of the demand for truly natural, healthy, great-tasting foods and beverages,” said May.

To learn more about SweetLeaf, please visit http://www.sweetleaf.com. To schedule an interview with James May, Founder and CEO of Wisdom Natural Brands, please call the contacts at the bottom of this release.

(1) Source: SPINS, Latest 12 weeks unit growth ending 9.3.11.
(2) Source: SPINS, Latest 52 and 12 weeks ending 9.3.11.
(3) Source: Nielsen, Latest 52 weeks ending 7.9.11.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – James May, Founder and CEO of Wisdom Natural Brands®. Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is now world known as “The Father of Stevia.”

May’s perseverance and dedication to bringing stevia to the U.S. ultimately resulted in SweetLeaf Stevia® Sweetener, a 100% natural sweetener with zero calories, zero-carbohydrates, zero-glycemic index, and zero chemicals. Only cool, purified water and high-grade stevia leaves are used in its “green” processing. SweetLeaf® is the 2010-2011 Global Stevia Products Award winner for taste, technology and sustainability.

In March 2011, The American Herbal Products Association (AHPA) awarded James May the 2011 AHPA Visionary Award, in recognition of unwavering, persistent dedication in the advancement of all-natural stevia. May was also was presented with the Lifetime Achievement Award by Stevia World International in June 2010. Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant and products made from it.

Wisdom Natural Brands®, a leading U.S. manufacturer of stevia products, offers SweetLeaf Stevia® Sweetener in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

For more information, visit http://www.wisdomnaturalbrands.com.

Website: http://www.sweetleaf.com

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