SweetLeaf Stevia® Sweetener beat out the competition to win two World Stevia Organisation 2012 Best Stevia Product/Extract of the Year awards (in Paris). The WSO’s tasting committee and jury members awarded World’s Best Tasting Stevia Awards to SweetLeaf Natural Stevia Sweetener in the Extract category and SweetLeaf® Liquid Stevia Sweet Drops™ Chocolate in the Consumer Product Made with Stevia category.
“We’re extremely honored to win the prestigious Stevia Taste Awards from the World Stevia Organisation,” said James May, Founder and CEO of Wisdom Natural Brands®, the parent company of SweetLeaf. “These awards assure consumers that SweetLeaf products have been tested and approved by a totally independent jury, which is direct evidence of the quality of our products.”
Products were judged on sensory analysis, such as the general taste, aroma, appearance, flavor and mouth feel, in addition to clear ingredient listings, packaging, ease of preparation and directions for use. In addition to being a healthier alternative to both sugar and artificial sweeteners, versatile SweetLeaf is the only stevia sweetener that continues to win taste awards. Zero-calorie, zero-carbohydrate SweetLeaf was the 2010-2011 Global Stevia Products Award winner and those products have been given other awards from Vegetarian TImes and Clean Eating Magazines. Chocolate Sweet Drops were awarded a 93 out of 100 possible points as a winning product for “intense, versatile taste that goes a long way with just a drop or two” by food trends editor, Today Show correspondent, and “supermarket guru” Phil Lempert.
The non-profit WSO was formed in Paris, France to promote stevia as a sustainable and natural sweetener to counter the pandemics of obesity and diabetes sweeping the Western world. SweetLeaf’s James May has been active for more than 30 years in championing stevia to governmental and commercial interests around the world.