Symrise Offers Optamint® For Cost Effective, Authentic Mint Tastes

Symrise solidifies its industry leadership of synthetic mint replacers with their extensive line of Optamint® mint replacers and extenders, anticipating a strong vote of manufacturer confidence and interest based on their familiarity with Symrise’s well established mint expertise.

“Mint prices have risen dramatically and will remain high throughout 2009. Manufacturers of confectionery, pharmaceutical and oral care products who are challenged with the rising cost of mint oils as well as the uncertainty of crops, weather, demand and other supply issues can rely on the market stability of Symrise’s extensive synthetic mint offerings. Our mint technology is based on experience-driven mint competence, and does not rely solely on natural mint components. Our mint flavor expertise has been evolving over the years, distinguished by our high-tech, proprietary raw materials and innovative processing. This is the result of a long-term, ongoing commitment to mint research at our global headquarters in Germany. We can provide our customers with the assurance that Symrise can match their desired profiles, partially or fully replacing the natural mint oils they have been using with cost effective synthetic options from our Optamint® line,” said Donna Rosa, Director, Business Development.

Ms Rosa cited the Optamint® product line that includes mint enhancers, building blocks, top notes, and signature mint profiles. Symrise provides mint flavors that replicate more costly Willamette Oil, as well as any other desired natural mint profile. On the other hand, alternative mint flavors offer cost effective custom flavor profiles for unique, fingerprint flavors. Symrise can either match or differentiate, whatever is desired.

Ms Rosa stated that Symrise also offers an extensive array of products related to mint. “Our synthetic menthol line is well-known and offers the same benefits as synthetic mint. Also, we have amassed the technology to effectively deliver unique and sought-after effects such as cooling without mint or menthol taste in our Optacool® range. “Our product line includes a multitude of functional benefits as well, such as our highly sophisticated technology found in our EVOGRAN®, EVOGLASS® and EVOCAP® lines of proprietary encapsulated flavors. Our staff of application specialists across the range of food and beverage segments is available to work with customers to precisely achieve targeted taste and aroma profiles,” concluded Ms Rosa.

About Symrise
Symrise is a global supplier of fragrances, flavorings and raw materials and active ingredients for the perfume, cosmetics and food industry.
Its sales of €1.27 billion in 2007 place the company among the top four in the international flavors and fragrances market. Headquartered in Holzminden, Germany, Symrise is represented in more than 30 countries in Europe, Asia, the United States and South America.
With more than 40 first patent applications per year, Symrise is one of the most innovative manufacturers on the market. Used by manufacturers of perfumes, cosmetics and foods, our products are an inseparable part of daily life. At Symrise we combine an awareness of consumer trends with cutting-edge technologies, focusing on innovative fashion and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more…

Contact: Emmanuel Laroche, Symrise, Tel.: 201-462-2389 Email: [email protected] or
Donna Rosa, Business Development, Symrise, Tel: 201-462-5637 Email: [email protected]

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