Tahitian Noni International Debuts Tahiti Trim Plan 40 System; First-Ever Dietary Supplement Designed Specifically for Mid-Aged Women

COSTA MESA, Calif.--July 3, 2003--Tahitian Noni International, a wholly owned subsidiary of Morinda Inc., today announced Tahiti Trim(R) Plan 40(TM), the first weight-loss program developed specifically with the needs of women over 40 years old.
Developed by one of the most successful health supplement companies in the world and the predominant leader in noni fruit products, the Tahiti Trim Plan 40 program is proven to help women reduce and maintain their weight while addressing mood swings, cravings, and other premenopausal issues.

Tahiti Trim Plan 40 was inspired by Arlene Olsen, wife of Tahitian Noni International co-founder Kelly Olsen, to help her overcome the obstacles to achieving the weight she desired. Olsen began reading information specifically addressing health and weight-management issues for women in her age group. From her research, she created a supplement and diet program based on a balanced diet, regular exercise, and a daily dose of TAHITIAN NONI(R) Juice.

"In my 40s, I began having trouble managing my weight," shared Olsen. "After researching potential causes, I learned women have unique characteristics typically unaddressed by programs that work well for men or younger people but lack the ingredients women my age need. We formulated Tahiti Trim Plan 40 to fill the gap. Thanks to Plan 40, I am a smaller size now than when I was in high school."

The foundation of Tahiti Trim Plan 40 is focused on four key aspects of health: cleanse, balance, supplement, and overall nutrition. Plan 40 starts with system cleansing, then incorporates supplementation, healthy eating, and hormone balancing. Once the system has been cleansed with the noni fruit juice blend beverage, the program's supplements such as Calcium Plus, Hoa(R), Appetite Suppressant tablets, and Women's Essentials help reduce cravings while supporting healthy bones and muscles. Finally, the Body Balance Cream contains natural progesterone to help reduce mood swings and cravings while easing the effects of menopause.

Supplemental products under the Tahiti Trim Plan 40 brand include Fiber Complex, which encourages a properly functioning digestive system; Cleanse Beverage, which helps rid the body of residual impurities left behind by existing diets; Complete Bars, which help take the edge off the appetite between meals; Complete Shakes, which provide a balanced and complete blend of necessary nutrients; and Soy Protein Drinks, which assist in weight management and can help ease the effects of menopause.

Tahiti Trim Plan 40 is supported by an advisory board, a panel of doctors and professionals who specialize in the health of women over 40 and are focused on dietetics, female nutrition, and fitness. The board reports on health issues facing women through a monthly newsletter published to provide updates on Tahiti Trim Plan 40 research, offer tips on nutrition and fitness, and answer participants' questions for personal support.

Tahitian Noni International was founded in 1996 to be the exclusive source of TAHITIAN NONI(R) Juice, a natural healthy beverage, and an extensive line of products designed to improve the health and maintenance of the body, skin and hair. Based in Provo, Utah, Tahitian Noni International's products are sold in more than 70 countries by a network of nearly half a million distributors and have generated more than $2 billion in sales within the first seven years. The company recently opened a new office in Tokyo, as well as a Southern California sales office.


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