A taste of things to come at Vitafoods South America’s New Product Zone

A taste of things to come at Vitafoods South America’s New Product Zone

Vitafoods South America is set to demonstrate some of the most exciting advancements in the growing nutraceuticals industry at its event in Sao Paulo from the 28 - 29 March 2012.

Brazilian Nexira will use the New Product Zone to demonstrate Oli Ola - a new olive extract with antioxidant properties and a guaranteed level of hydroxytyrosol, a phytonutrient that improves heart health.

Products from USA companies include the BioCore line - dairy, carbo and lipo products - from The National Enzyme Company; UC-II collagen which claims to be twice as effective as glucosamine and chondroitin in increasing mobility and flexibility from InterHealth Nutraceuticals and HHiceCream Probiotic Defense from NEWtritious.

Finnish company Hankintatukku will introduce two new products; the Evonia Anti Grey Hair tablet which promises to ensure strong, healthy hair and remedy premature greys and Evonia Antioxidant Shampoo which contains lavender oil, olive leaf extract and green, white and honeybush tea for an all-round shinier, thicker condition.

Other ingredients in the New Product Zone include a development of the already popular rice protein ingredient from AcerChem International Inc.

The New Products Zone is located at the Vitafoods South America entrance at the Frei Caneca Convention Centre in Sao Paulo. For more information, visit the website.

About Vitafoods South America

Vitafoods South America is organised by the experienced team from Informa Exhibitions who are behind the well-established, world-leading Vitafoods Europe event. Vitafoods Europe is the most focused event in the world devoted to nutraceuticals, functional food and drink ingredients, raw materials and nutricosmetics. Since its launch, year-on-year growth and a sharp business focus have consistently produced results for exhibitors and visitors from across the industry. In 2011, Vitafoods Europe attracted 10,350 visitors, 500 exhibitors and 250 delegates.

The Vitafoods portfolio includes Vitafoods Europe, Geneva; Vitafoods Asia, Hong Kong; and Vitafoods South America, Sao Paulo.

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