LONDON, Aug 30, 2005 /PRNewswire via COMTEX/ -- Tate & Lyle, a global leader in renewable ingredients, has announced the appointment of Harvey Chimoff as its new Director of Marketing, Americas. Mr. Chimoff will be joining the Tate & Lyle Global Marketing department, working with Greg Morency, Vice President, Global Marketing.
Mr. Chimoff will support the senior management team to drive, accelerate, as well as evolve the business. He will lead the overall marketing efforts for Tate & Lyle's portfolio. He will also work with the Sales and Research & Development teams to fully leverage the understanding of key market trends and factors driving customer needs in order to develop new value-added ingredient solutions.
Tate & Lyle has recently brought four new trademarked services to market, known collectively under the acronym CORE -- Tate & Lyle Create(TM), Tate & Lyle Optimize(TM), Tate & Lyle Rebalance(TM) and Tate & Lyle Enrich(TM). Solution Sets, which combine ingredients into a single solution developed for specific market segments, support each service. Each solution delivers on specific functional, nutritional, taste or cost targets. These four services reflect an up-scaled consumer focus that has also seen the implementation of research into eating habits, health and lifestyle across Europe and the US, and an enhanced sensory testing program to demonstrate how our prototypes containing our new Solutions compare to commercially available brands. Mr. Chimoff will work closely on the continuing development and delivery of Tate & Lyle's CORE services.
"Harvey brings a wealth of expertise to Tate & Lyle, and I am confident that with his proven track record leading some of the world's most successful brands, he will be able to elevate momentum and drive innovation. As Tate & Lyle continues to lead and define the ingredients industry, he will play an integral role in helping to set the agenda for the market," stated Mr. Morency.
Mr. Chimoff has an extensive career in consumer products marketing that includes two decades of progressive brand management roles. Prior to joining Tate & Lyle, he co-founded and managed Primos Trading Company, LLC, an international firm that imports and sells Spanish wine in the U.S. retail market, where he developed, managed and implemented all marketing and sales activities. Additionally, Mr. Chimoff held a number of executive positions within Unilever North America for a decade. At Unilever, Mr. Chimoff was responsible for managing U.S. business operations, as well as the marketing for over $250 million in business. Mr. Chimoff was a senior consultant at Langberg, McHugh & Company and was responsible for the successful marketing strategies behind clients such as Hallmark Cards and Binney & Smith.
"I am excited to join this accomplished management team at Tate & Lyle as we continue to expand Tate & Lyle's great brand into new areas of growth and development," stated Mr. Chimoff.
Mr. Chimoff will be based in Decatur, Illinois. He received a Bachelor's degree at Duke University, and an MBA from Georgetown University.
About Tate & Lyle:
Tate & Lyle is a world leading manufacturer of renewable food and industrial ingredients. We use innovative technology to transform corn, wheat and sugar into value-added ingredients for customers in the food, beverage, pharmaceutical, cosmetic, paper, packaging and building industries. Tate & Lyle is a leader in cereal sweeteners and starches, sugar refining, value added food and industrial ingredients, and citric acid. Tate & Lyle is the world number-one in industrial starches and is the sole manufacturer of SPLENDA(R) Sucralose.
The Company operates more than 60 production facilities in 28 countries, throughout Europe, the Americas and South East Asia. It employs 6,700 people in its subsidiaries with a further 4,800 employed in joint ventures. Sales in the year to 31 March 2005 totalled 3.3 billion pounds. Additional information can be found on http://www.tateandlyle.com.
SPLENDA(R) is a trademark of McNeil Nutritionals, LLC