Third Annual Naturally Boulder Day Sets the Pace for Entrepreneurs in the Natural and Organic Products Market

Celestial Seasonings Founder Mo Siegel Slated to Open Conference

The third annual “Naturally Boulder Day” conference for natural and organic products entrepreneurs, held Oct. 25-26 at the St. Julien Hotel & Spa in Boulder, CO, will feature industry legends including Mo Siegel, founder of Celestial Seasonings, area business and farm tours, and interactive seminars on how to build sales and brands in the rapidly growing natural and organic products market.

Boulder, Colo.— (May 22, 2007) – The Boulder region, boasting the largest concentration of natural and organic products businesses in the country, will play host to the third annual Naturally Boulder Day on Oct. 25-26, 2007, at the St. Julien Hotel & Spa in Boulder. The conference is dedicated to connecting and educating entrepreneurs wishing to build sales and brands in the rapidly growing $51.4-billion U.S. natural and organic products market, which has been growing at 15-20% annually. Kicking off this year’s event will be keynote speaker Mo Siegel, founder of Celestial Seasonings and board member of Whole Foods Market.

Sponsored by the City of Boulder and a number of other leading area companies, the conference has featured natural and organic products industry legends including Steve Demos, founder of WhiteWave Foods, maker of Silk soymilk, Mel Coleman, Jr., CEO of Coleman Natural Products, Mark Retzloff, cofounder of Horizon Organic Dairy and president of Aurora Organic Dairy, Barney Feinblum, former CEO of Celestial Seasonings and president of Organic Vintners, Sylvia Tawse, president of the Fresh Ideas Group, Hass Hassan, cofounder of Alfalfa’s Market and board member of Whole Foods Market, and Rick Sterling, president of leading brand builder Sterling Rice Group.

The conference has more than doubled in size over the past two years, and this year’s event is expected to attract 400 entrepreneurs from Colorado and the nation. Featuring area business and farm tours, cutting-edge market research, authentic leadership and sustainability programming, interactive seminars and workshops on brand building and how to sell in the natural and organic products channels, the conference will connect emerging entrepreneurs with established business leaders and industry experts.

“Not only is Boulder the ‘Silicon Valley’ of natural products, it is also the epicenter of the LOHAS – or Lifestyles of Health and Sustainability – movement,” says Steven Hoffman, president of conference producer, Compass Natural LLC. “The event will feature a number of leading natural products mentors as well as showcase Naturally Boulder, the city’s unique economic development initiative to help grow and attract natural products businesses to the Boulder/Denver region. It is a ‘must-attend’ event for anyone interested in furthering their business interests in the burgeoning U.S. natural and organic products market.”

Become a Sponsor of Naturally Boulder Day

Showcase your company as a leader among natural and organic products businesses at the Naturally Boulder Day conference. To become involved as a sponsor or to exhibit at the event, please contact Seleyn DeYarus for more information at Tel 303.886.9844, [email protected].

The Naturally Boulder Day conference is produced on behalf of Naturally Boulder by Compass Natural, a full-service marketing communications and event planning company based in Boulder. For more information visit and

About Naturally Boulder

Naturally Boulder was established in 2005 by the city of Boulder and the Boulder Economic Council to provide support to help grow area natural and organic products businesses, help retain existing natural products businesses, attract natural products companies to the region, mentor new business leaders, and promote Boulder as a center for the natural and organic products industry. Visit for more information. Also, Naturally Boulder hosts networking events and educational seminars throughout the year, and publishes a quarterly newsletter on-line focusing on natural product news from the local region. The newsletter is distributed via email free to interested individuals; sign up at


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