Third Street Chai™ Supports Family Farmers by Using Only Fair Trade Certified™ Tea in its Tea Products

Third Street Chai, maker of authentic, all-natural, liquid Chai Tea Concentrates, now adds Fair Trade Certification to its product line, in addition to using certified organic and kosher ingredients, ensuring fair prices to farmers in developing countries.

Boulder, Colo.—(May 12, 2005)—In honor of World Fair Trade Day, with Fair Trade events scheduled worldwide on May 14, 2005, Third Street Chai™ is pleased to announce that its full line of liquid tea concentrates, including Chai Tea, Green Tea, Rooibos and Yerba Maté, is now Certified Fair Trade™, ensuring small-scale farmers a fair price for the ingredients that go into the making of its tea products.

In addition to making its products with certified organic and kosher ingredients, Third Street Chai™ is now committed to working with TransFair USA, a leading nonprofit, independent third party Fair Trade certifier, to ensure that farmers in developing countries receive a fair price for the tea the company buys to manufacture its premium quality, liquid tea concentrates. All Third Street Chai™ products will now bear TransFair USA’s Certified Fair Trade™ seal of approval.

“We are very proud to offer Fair Trade products, in that many small-scale tea farmers in developing countries receive payment for their harvest at prices that are less than the cost of production, forcing them into a cycle of poverty and debt,” says John Simmons, president of Third Street Chai™. “Our goal in supporting this program is to increase awareness among consumers about the plight of small-scale farmers in developing nations, and to help improve these farmers’ standard of living by providing a fair market price, allowing them access to improved nutrition, healthcare and education, and to re-invest in their farms. Providing Fair Trade tea is an integral part of our overall commitment to the community and the environment.”

According to TransFair USA, which works closely with farmer cooperatives throughout the world, “Fair Trade is an innovative, market-based approach to sustainable development. Fair Trade helps family farmers in developing countries to gain direct access to international markets, as well as to develop the business capacity necessary to compete in the global marketplace. By learning how to market their own harvests, Fair Trade farmers are able to bootstrap their own businesses and receive a fair price for their products. This leads to higher family living standards, thriving communities and more sustainable farming practices. Fair Trade empowers farming families to take care of themselves—without developing dependency on foreign aid.”

About Third Street Chai

Third Street Chai, established in 1995 and based in Boulder, Colo., is a manufacturer of authentic, microbrewed Chai Tea, Green Tea, Rooibos and Yerba Maté in liquid concentrates. Flavors include Authentic, Decaf, Honey Vanilla, Sugar-Free, Chai*Agra™, Green Tea, and Yerba Maté. All of our products are made with all-natural, certified organic and kosher ingredients, and are available in 1-qt. retail and 64-oz. food service sizes. Also, we use whole spices, freshly milled before brewing. Our manufacturing facilities are powered by wind power provided through Renewable Choice Energy. Third Street Chai teas are available in Whole Foods Market, Wild Oats Markets, leading independent natural and specialty food stores, and in select coffee and tea shops throughout the United States. For more information, please visit or call 800.636.3790.

About TransFair USA

TransFair USA, founded in 1998 and based in Oakland, Calif., is a nonprofit organization and the only independent, third-party certifier of Fair Trade products in the United States. Through regular visits to Fair Trade farmer cooperatives conducted by Fairtrade Labelling Organizations International (FLO), and partnerships with U.S. companies, TransFair USA verifies that the farmers who produced Fair Trade Certified™ products were paid a fair price. In addition to coffee, TransFair USA has introduced Fair Trade Certified tea, cocoa, sugar and fresh fruit to the US market. For more information, please visit or call 510.663.5260.

About World Fair Trade Day

World Fair Trade Day is celebrated every second Saturday of May, and is endorsed by the International Fair Trade Association, comprising 256 organizations in 60 countries. On May 14, 2005, Fair Trade Events, rallies, seminars, fashion shows and other events will be held worldwide. The theme of this year’s event is “Fair Trade is Peace.” For more information, please visit



John Simmons, Third Street Chai, Boulder, CO, Tel 303.442.117, [email protected]

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