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Thirty-two Nature Made Vitamins and Minerals Receive Certification from USP's Dietary Supplement Verification Program

NORTHRIDGE, Calif.--Dec. 17, 2002--Pharmavite LLC, makers of Nature Made(R) dietary supplements, announced today that 32 of its single and multi-letter vitamin and mineral products have passed the rigorous certification process of the United States Pharmacopeia's (USP) Dietary Supplement Verification Program (DSVP).
These additional product certifications follow the certification of Nature Made Vitamin E, the first dietary supplement to participate in USP's DSVP. The new DSVP mark will appear on the front label of the approved supplements. USP is a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820.

"We're pleased to broaden our range of products that feature the DSVP mark," said Tom Zimmerman, Vice President Business Development for Pharmavite, manufacturers of Nature Made vitamins, minerals and other supplements. "Now that our single and multi-letter vitamins and minerals have received the DSVP verification mark, we confidently turn our attention to certifying additional Nature Made dietary supplements."

Nature Made products that received the DSVP mark include:

-- Nature Made Vitamin A -- Nature Made Calcium
-- Nature Made Beta Carotene -- Nature Made Calcium w/Vitamin D
-- Nature Made Vitamin B-1 -- Nature Made Calcium/Magnesium/
-- Nature Made Vitamin B-6 Zinc
-- Nature Made Vitamin B-12 -- Nature Made Chromium Picolinate
-- Nature Made Balanced B-50 -- Nature Made Iron
-- Nature Made Folic Acid -- Nature Made Magnesium
-- Nature Made Vitamin C -- Nature Made Potassium Gluconate
-- Nature Made Vitamin E -- Nature Made Selenium
-- Nature Made Fish Oil -- Nature Made Zinc

-- Nature Made Essential Man -- Nature Made Stress Complex
-- Nature Made Essential Woman with Vitamin C and Iron
-- Nature Made Essential Man 50+ -- Nature Made Stress Complex
-- Nature Made Essential Woman 50+ with Zinc
-- Nature Made Essential Balance -- Nature Made Super B-Complex
-- Nature Made Essential Daily -- Nature Made B-Complex
-- Nature Made Essential 50+ with Vitamin C
-- Nature Made Prenatal -- Nature Made Adult Chewable
with Folic Acid Multivitamin and Minerals
"When consumers select DSVP-certified supplements they can be assured that the product has been verified by the same organization that has established pharmaceutical and dietary supplement standards for more than 180 years," said John Fowler, USP's chief operating officer. "We believe the DSVP mark will help assure consumers that what is on the label is, indeed, in the bottle."
The DSVP Certification Process

As part of the DSVP process, USP analyzes the product and audits the manufacturing facility for the quality and integrity of its ingredients, thereby helping to assure consumers that the dietary supplement:

-- Contains the ingredients declared on the product label

-- Contains the amount or strength of ingredients declared on the
product label

-- Meets requirements for limits on contaminants

-- Has been manufactured properly by complying with USP and
proposed FDA standards for Good Manufacturing Practices
In addition, USP will randomly test approved products after the mark is granted to ensure continued quality. For more information on Nature Made, please call Rosie O'Neill at the Pharmavite News Bureau toll free at 877/866-2539.

Information about USP's Dietary Supplement Verification Program can be found at, or by contacting Sherrie Borden, director, public relations at 301/816-8268 or via email at Media kits are available at

About Pharmavite

Founded in 1971, Northridge, California-based Pharmavite LLC manufactures Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, Optimize(TM) fiber/calcium beverages, and other supplements designed to promote health. Recently voted "Manufacturer of the Year" by the national trade publication Nutritional Outlook, and recipient of the 2001 Retail Excellence Award in the OTC-natural health category from Drug Industry News magazine, Pharmavite maintains one of the largest, most sophisticated research and development facilities in the industry and was instrumental in developing Good Manufacturing Practices (GMPs) for supplements.

Nature Made is America's number one, broad line brand of vitamins and minerals in the food, drug and mass channels. Nature Made is the first dietary supplement brand to earn the United States Pharmacopeia's (USP) Dietary Supplement Verification Program (DSVP) mark of product quality and integrity. Nature Made Vitamin E was the first dietary supplement certified through USP's DSVP. Several of its products carry the medical seal of acceptance from the American Medical Women's Association, the largest medical organization of female physicians. Nature Made's Wellness Advisor (, an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions.

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